Research On The Jinan Dongyuan Cement Products Technology Innvovation Strategy

Under the background of innovation-driven strategy,technological innovation has become a strategic guarantee for improving China’s social productivity and overall national strength.The technology innovation strategy is an important part of the company’s development strategy and the key to maintaining market competitiveness.In order to further promote the rapid and efficient development of technology innovation strategy,enterprises need to continuously establish and improve the strategic development plan of technology innovation,timely adjust the direction of enterprise technology innovation development and the overall goal of the enterprise,so as to ensure that they are in a fierce market competition environment.Unbeaten status.The private economy is an important part of the market economy and plays an indelible role in promoting China’s economic construction.Small and medium-sized enterprises(SMEs)are the main carriers of the private-owned economy.They face more opportunities and challenges in the development of China’s economy entering the fast lane.Technological innovation is the decisive factor in determining whether SMEs can take advantage of the trend.In the process of enterprise development,small and medium-sized enterprises will face more difficulties.In terms of technological innovation,they face a shortage of scientific and technological talents,insuficient research and development funds,imperfect management mechanisms,and large market risks.Therefore,taking SMEs’ technological innovation as the research object,it comprehensively analyzes the problems and opportunities that it faces in the development of technological innovation,and has outstanding theoretical and guiding value for promoting the implementation of SMEs’ technological innovation strategy.At present,SMEs are in a complex and volatile market competition environment,product costs are rising,and profit margins are significantly reduced.In order to comply with the development of the market,SMEs must constantly improve the technological process and accelerate the research and development of new products,increase investment in technological innovation,and then promote the company to grow and grow rapidly.Jinan Dongyuan Company was originally a traditional small and medium-sized enterprise engaged in concrete prefabricated components.How to develop enterprise technology innovation strategy through technological innovation theory and strategic management method to realize the transformation from traditional manufacturing industry to science and technology enterprise is a Meaningful research topics.Taking Jinan Dongyuan Company as an example,this paper comprehensively studies how companies rely on technological innovation strategies to develop from traditional manufacturing industries to technology-based enterprises based on the guidance of competitive strategy and technological innovation strategy theory.Firstly,through the analysis of the technological innovation environment of enterprises,through the analysis of external and internal environment,it points out the problems in technological innovation;then studies the market environment in which the enterprise is located,and summarizes the basis according to the pre-judgment of the market development direction.The opportunities and challenges that the company has emerged in the development process;then,systematically researched the company’s own comprehensive strength and industry competitiveness,and summarized the strengths and weaknesses of the company in technological innovation.Through the above analysis,the realization goals and implementation plans of the enterprise technology innovation strategy are clarified.In the implementation of the technology innovation strategy,we will implement implementation measures such as strengthening the innovation of independent enterprises,establishing the implementation of scientific and technological achievements,establishing incentives for incentive systems,and actively strengthening cooperation between industry,universities and research institutes.These measures have played a key role in achieving technological innovation goals.In terms of technical innovation strategy safeguards,it puts forward the guarantee of building a creative corporate culture,the improvement of the modern enterprise management system,the guarantee of research and development capital investment,and the guarantee of talent strategic deployment.Combined with the technology innovation strategy formulated by the company,it has played a reference role in the transformation and upgrading of small and medium-sized enterprises engaged in traditional manufacturing.