Under The Background Of "Water Margin History And Culture" "Cross Slope" Wine Packaging Redesign

The Water Margin is one of the four famous works in China,among which the "cross slope" is an important part.During the Song Dynasty,at the intersection of Dongping Prefecture,Mengzhou Prefecture and Bianjing(Kaifeng Prefecture)and Cangzhou Official Highways,an important thoroughfare was formed in the southeast and northwest,hence the name "cross slope".At present,the "cross slope" is located on the Jindi River at the junction of Shandong and Henan.Henan Cross Slope Liquor Co.,Ltd.takes this place as its name,and mainly takes the history and culture of the Water Margin as the background of the "Cross Slope" liquor brand.In recent years,the domestic liquor market has been developing continuously.As a regional liquor "Cross Slope" liquor,Henan Cross Slope Liquor Co.,Ltd.is a well-known brand.According to the market demand,"Cross Slope" liquor also needs to change with people’s aesthetic demand for liquor packaging at all times.Therefore,a brand new image of liquor and a strong dissemination of its own brand history are designed.It’s necessary to pack it properly.The article elaborates the commodity market orientation of the redesign of "Cross Slope" liquor packaging,the presentation of the image of the design picture and the implementation of the packaging of "Cross Slope" liquor products.Firstly,the market positioning of "Cross Slope" liquor origin brand is studied and analyzed,and then it is re-positioned according to the current market situation.Secondly,by comparing the original packaging of "Cross Slope" with some liquor packages which have little difference in price on the market,the advantages and disadvantages are found out.At the same time,the commodity positioning of the redesign of liquor packaging is carried out.Thirdly,it is the final implementation of "Cross Slope" wine packaging product design.At the same time,the redesign of "cross slope" liquor packaging takes into account the reduction of packaging and the design concept of environmental protection of materials is the most important condition for the design of overall liquor packaging.In the design of "cross slope" wine packaging,there may be some problems: using cartons as wine packaging,this kind of paper is thicker and can be directly made into cartons,but the cartons made of this paper may not bear a lot of pressure when filling wine bottles,so putting corrugated paper at the bottom of the box as a pressure-reducing device may solve this pressure-reducing problem.The above research and design practice hope that the packaging redesign of "cross slope" wine can not only design the packaging with the historical and cultural characteristics of the Marsh for "cross slope" wine,promote regional products and promote the economic development of the cross slope area;at the same time,dig deeply the connotation of "crossslope" local culture,through the "cross slope" wine packaging to reflect the history and culture of the marsh is conducive to culture.Inheritance and development can provide more effective reference for enterprises.