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"Jimo" Study Of Rice Wine Packaging Redesign

Posted on:2017-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y FuFull Text:PDF
GTID:2311330488975188Subject:The field of art design
Abstract/Summary:PDF Full Text Request
There are mainly four types of wine packaging on the market today: wine packaging,beer packaging,wine packaging and wine packaging.Different kinds of wine to their own packaging requirements are not the same,on the other hand,wine packaging can also be directly or indirectly reflect the type of wine and even affect the quality of wine.So in the face of already existing wide range,while a wide variety of wine packaging,what can be more prominent product packaging to attract consumers,how design can make the package more in line with the current concept of harmonious development,which is alcohol packaging continued forward momentum of development.Wine as one of the four kinds of wine,although market share is less than the first three,but also more and more people’s attention and love.Wine brands on the market currently pursued,all kinds of packaging varies,but in line with the current pace of life of people,in response to modern design of wine packaging was not prominent."Jimo" wine as the wine in a long history of more,there are also the same problem with other wine on the market,such as lack of innovative design porcelain packaging shape,decoration and other content too tedious.Furthermore,wine is no longer a middle-aged groups of products,as times change,the young consumer groups has emerged,ecological health of the pursuit of life is the theme of the times.Therefore,"Jimo" in the wine culture and tradition based on the traditional packaging,but we need to be based on today’s modern,innovation,promote wine culture,a new personality to better highlight the wine packaging.
Keywords/Search Tags:wine culture, packaging redesign, inheritance and innovation
PDF Full Text Request
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