Research On Network Marketing Strategy Of Group A Gas Station Based On Long Tail Theory

With the deepening of China’s reform and opening up,China’s various types of car ownership,gas stations were explosive growth.At the same time,gas station’s marketing service is relatively backward,and the backward service and single oil-oriented marketing mode need to be improved.Entering the internet era,gas stations are faced with numerous opportunities and challenges.The competition between gas stations is not only the competition of oil itself,but also the advanced network marketing service and comprehensive service ability have become the key to win.The research of this paper includes two core parts:First,through to the network economy important theories in the field of long tail theory,network marketing theory combing,integration and research and related literature,analyses the internal and external marketing environment,and the gas station of Group A the specific problems in the process of network marketing,and combined with STP theory and the long tail gas station of the target market for Group A of in-depth analysis and research,we propose First-tier and second-tier cities developed city and the development of the three cities and geared to the needs of the target market selection and positioning of network consumers,for the modern gas station in internet transformation strategy target market segmentation,selection and orientation of provides the certain reference and research value.Secondly,the research on gas stations based on 4p/4s marketing theory(including product/service,price/promotion,customer relationship),and combined with the characteristics of long tail theory analysis and summarizes the feasible optimization scheme,by studying the marketing each link of the long tail phenomenon in the process,and then on the basis of the theory support,marketing strategy optimization scheme of attempt and exploration,and feasible implementation safeguard measures.By studying the network marketing strategy of the gas stations of Group A,this paper provides the reference for the network marketing decision of the gas stations,and helps the gas stations in the internet strategic transformation to quickly realize the optimization and upgrading of marketing strategies and reduce operational risks,and always maintain the healthy,green and sustainable development strategy.This also provides a new practice for the application and innovation of the long tail theory in the field of network marketing.