Research On Optimization Of Internet Marketing Strategy Of S Company

With the reform and opening up into the deep water area,my country’s car ownership has shown explosive growth,especially in gas stations in recent years.However,the rapid growth of the number has not brought a corresponding increase in the income of gas stations.The current situation of low profit requires gas stations to change the traditional management model of backward,extensive and single,and further improve and improve the internal management of gas stations,improve the level of integrated management,and optimize Marketing strategy is an urgent problem for gas station companies to improve at this stage.The advent of the "Internet +" era has brought opportunities and challenges to gas station companies.The competition among modern gas station companies is no longer the competition of a single refined oil business itself.Expanding other businesses and improving comprehensive service capabilities have become Many important research topics for the business development of domestic gas station enterprises.This article combines the long tail theory,the relevant theories of internet marketing and the actual situation of S company,using literature review method,questionnaire survey method,case analysis method and other methods to study the optimization of S company’s internet marketing strategy.The article takes the long tail theory and network marketing theory in the field of network economy as the theoretical basis.First,it analyzes the network marketing environment of S company from both the macro and micro levels.On this basis,the questionnaire survey method and the interview method are used to analyze the single product,The network marketing method is simple and the customer stickiness is not high,etc.,analyzes the problems of S company network marketing.On this basis,the article uses the SWOT model to position the target market of the S company’s network marketing,and combines the long tail theory to formulate corresponding long tail strategies in terms of products,prices,channels,promotions,services,customer relations,etc.;finally In order to ensure the implementation of network marketing strategies,the article proposes safeguard measures from three aspects: organization,system and personnel.The thesis uses the network marketing of S company as the research object to provide a reference for the company’s gas station to formulate network marketing strategies,which will help the company’s transformation and development,optimize marketing strategies and reduce operating risks,and it is important for the company to maintain a healthy,green and sustainable development.Certain theoretical and practical guiding significance,but also provides new ideas and new references for the long tail theory in the formulation and implementation of traditional energy industry network marketing strategies.