The Innovation Practice Of Brand Innovation Thinking In The "Jinli" Apparel Design

In recent years,the style of clothing has shown a diversified development trend.As an emerging style,Tide brand is favored by young consumers with its personalized characteristics.The Japanese Tide brand has a place in many clothing styles,which is closely related to the unique innovative design of Japanese designers.Although the Japanese street brand was influenced by the trend culture of Europe and the United States at the beginning of its creation,it was not practiced in the way of "All-takenism".Instead,it was applied to the design of clothing in a multi-dimensional creative way,and finally formed into a Japanese style.As a unique way of thinking for human beings,creative thinking has certain subjective initiative and creativity.The essential meaning is the thinking process of overthrowing,disrupting,reorganizing current ideas and formatting new ones.In fashion design,creative thinking is to break the inherent ideas and principles in the process of fashion design,boldly try new design techniques and break through the traditional innovation practice.This topic is mainly aimed at the creative thinking in Japanese street fashion as the research object.The EVISU brand is used as the case analysis object to explore the importance of brand creative thinking in the practice of fashion design.Using the literature review method and case analysis method to briefly describe the EVISU brand,analyze the expression of creative thinking in Japanese street fashion from the relationship between creative thinking and fashion design;use literature research method,case study method,qualitative analysis method and comparison Analytical method,etc.,in-depth analysis of the EVISU brand,from the inspiration source style,craftsmanship,style positioning and product categories,analyze the creative reflection in the EVISU brand apparel design;The theme,using the above analysis results combined with the methodology of creative thinking,through the choice of folk culture as the theme,setting the tooling style as the clothing style,using the contrast principle to embody the pop art style,through the stitching process to enhance the layering effect,and finally with accessories Improve the overall effect and use a series of fashion design innovations.This topic takes the creative thinking as the starting point,and uses the EVISU brand as the analysis object to combine the creative thinking of the brand with the local folk culture of China,bringing the folk culture to the market in the form of clothing and attracting more attention.Innovative design on the structure of clothing in a creative way,giving the clothing a more diversified appearance,giving the cultural value of the clothing,thus exploring the importance of creative thinking in the time of fashion design.