Research On Internet Marketing Strategy Of TA Life Weifang Branch

The in-depth development of the Internet is gradually changing people’s way of life,but also gradually changing the way of marketing enterprises.Off-line marketing mode has always been the main way for insurance companies to carry out business,but now it can not meet the growth needs of consumers.At the same time,it is difficult for enterprises to rely on traditional off-line mode to make large-scale business growth.Internet marketing has gradually become an important way for insurance companies to expand their marketing because of its unique advantages in products,services,channels,technology and convenience.This paper takes TA Life Weifang Branch as an example to study its Internet marketing strategy.After discussing the current situation of Internet marketing of insurance companies by literature analysis,this paper draws up the main research contents and methods.After recounting the traditional classical marketing theory.Firstly,this paper uses PSET model to analyze the marketing environment of Weifang Branch of TA Life in detail.Then it analyses the current situation and problems of the company’s Internet marketing.Then the SWTO model is used to analyze the advantages and opportunities,threats and disadvantages of TA Life Weifang Branch in carrying out Internet marketing.Then,on the basis of theoretical analysis and objective facts of Weifang Branch of TA Life,the insurance market is subdivided by STP theory.Then,the optimization strategy of Internet marketing of Weifang Branch of TA Life is given by 4D marketing theory: focusing on user demand strategy,cost control strategy,changing marketing channel strategy,strengthening dynamic propaganda strategy,cultivating insurance Internet consumption habits.Strategy.Finally,in order to ensure that the marketing strategy can be effectively implemented,this paper gives the safeguard measures,first,to optimize and improve the Internet marketing system;second,to optimize the enterprise’s talent institutions,increase the training of employees;third,to strengthen the use of big data technology;fourth,to strengthen the enterprise’s cultural construction,through the strength of culture to enhance the competitiveness of enterprises.In this way,the Internet marketing of TA Life Weifang Branch can be truly implemented,promote the development of enterprises,and thus obtain a larger market share.