The Business Plan For Shijiazhuang Sewage Treatment Plant Of Sludge Disposal

Water is an essential natural resource for human to live.In order to prevent water from polluting and improve the worsening ecological environment,our country has paid a lot of attention to the treatment of municipal wastewater in recent years.Meanwhile,a large number of wastewater treatment plants have sprung up in China.According to statistics,there are over 5000 municipal wastewater treatment plants in 2015.The emission of wastewater can reach 78.4 billion tons,and then about 3400 tons of sludge(moisture content 80%)will be produced.However,more and more sludge will be produced along with the construction of new wastewater plant and sludge disposal arise to be a serious problem in our country.As the “ten-measure action plan to tackle water pollution” published by the government,the related departments and enterprises pay a lot of attention to the problem of sludge disposal.The government and enterprises will both face with new opportunities and challenges to solve the problem of sludge disposal.We seek appropriate solutions to solve the sludge disposal problems for Qiaodong and Qiaoxi wastewater treatment plants in Shijiazhuang.After the field trips to Qiaodong and Qiaoxi wastewater treatment plants,we write the business plan for this project successfully through absorbing the experience of project operation from GW company.The business plan contains the background of project,main body of investment,technology and engineering design of project,product marketing and so on.To preferably understand the external environment of the project,we use the PEST theory to analyze the current macro-environment from the aspects of political,economic,social and technical respectively,and five competitive model including horizontal competition,potential barriers to entry,the bargaining power of suppliers,the bargaining power of customers,the threat of substitute products are used for analyzing.We study the internal environment of project through the SWOT tool which is use to analyze the strengths,weaknesses,opportunities and threats,and then find own competitive advantages.At the aspect of product marketing,we use the STP theory to analyze the segmenting,targeting and positioning of market,and then choose the target market and position products.At the same time,we use 4P theory to develop the corresponding marketing strategy from the aspects of product,price,place and promotion,respectively.The total investment of this project is 90.686 million RMB and 30 million RMB is financed from the bank.The financial indexes are as follows,return on assets is 13.54%,return on net assets is 20.23%,the static payback time is 4.40 years,the financial net present value(FNPV)is 257 million RMB,the financial internal rate of return(FIRR)is 36.27%,these shows that economic value of the project is in a high level.At the same time,we make great efforts to evaluate the risk of the project and formulate the corresponding risk management measures.In conclusion,this project has enormous economic value and social value and is worth to invest.