Study On The Experience Marketing Of Gas Stations Of The Shandong Jining Petroleum Sales Company

Along with the development of Experience economy,consumer groups have different demands to gas stations from the past.At present,customers are keen on customized and personalized services.Under the big background of refined oil products in the increasingly competition,how to help consumers create personalized life,how to get profit and increase the value in the intense market competition,the marketing mode innovation of gas station become one of the key problems to be solved.Under the background of new Experience economy era,this research is for exploring the gas stations experience marketing of the Shandong Jining petroleum sales company,attempting to shift thinking for the enterprise operators and managers,put into practice market-oriented and customer-centric,and provide more satisfied experience for consumer groups.This article is to promote the innovation of gas station marketing module through researching the gas station Experience marketing of the Shandong Jining petroleum sales company,the research results will have significant reference to the other refined oil sales companies.Firstly,this article states the background,significance and research status home and abroad of Experience marketing under the Experience economy era.Secondly,summarize Experience,Marketing and Experience marketing system information,which lay the foundation for the following research.Thirdly,this article deep analyses the problems in the Experience marketing practice of the Shandong Jining petroleum sales company and propose solutions from theory and practice two aspects.In theoretical aspect,build gas station Experience marketing driving module as key point.In practical aspect,emphasize to prove the practice process of gas station Experience marketing,gas station customers experience assessment analysis etc.Fourthly,in order to ensure the practical effect of Experience marketing of the Shandong Jining petroleum sales company,this article also proposes five items supporting measures,cultivate and guide the customer-oriented experience culture,form uniform Experience marketing strategy within the company.