Research On Natural Gas Marketing Of China National Petroleum Sales Southwest Branch

In March 2010,China’s "Government Work Report" first mentioned "Strengthening strategic emerging industries." At present,China’s relevant government agencies are also planning a series of policies to lay the foundation for strategic emerging industries.In China’s national economy,the natural gas industry is particularly important.After vigorous development,the natural gas industry has seen a significant increase in its strength.It has also begun to adjust its industry through the east wind of strategic emerging industries.China’s natural gas market has been in short supply in the long run,which has also led to the deep-rooted marketing concept of natural gas supply enterprises.But it is faced with the environment of the "supply side reform" and the rapid development of the natural gas industry.Old natural gas marketing concepts and marketing tools are in urgent need of reform.Based on the situation of the natural gas market operation of CNPC in Sichuan and Chongqing areas,this paper analyzes the strengths,weaknesses,opportunities and threats of the company with the help of SWOT analysis.Based on the SWOT quadrilateral,combined with the strategic vector of the enterprise,the company’s development strategy is determined in a quantitative way.This paper analyzes the present situation and existing problems of enterprise marketing,and points out the short boards that need to be solved in many aspects such as customer orientation,market segmentation and so on.Using the marketing 4P theory,from four aspects of product,price,distribution(channel)and promotion,the design and implementation of the existing problems of the enterprise in the gas marketing are designed and implemented.It is proposed that the enterprise should formulate and reform the natural gas marketing plan from the perspective of market expansion.