Application Of Chinese Traditional Auspicious Patterns In VI Design Of Chao Brand Clothing

Turning over the long history of Chinese traditional culture,auspicious culture shines in it,and auspicious patterns with totems and patterns as the main expressions are widely used by future generations,adding a strong touch to the inheritance and development of traditional auspicious patterns.Traditional auspicious patterns can be applied to modern VI design by their rich patterns,vivid shapes,and brilliant colors,which give modern VI design a strong national character and create an unexpected artistic effect.With the continuous development of "tide culture",tide brand clothing is not only to meet people’s natural material needs,it is also a spiritual pursuit,a life attitude,a way to show personal charm.The times have changed,the national tide has risen,and Chinese culture has frequently appeared on the world cultural stage.At that time,the national tide has become the attempt and pursuit of world designers to do designs with Chinese characteristics.Looking at the world’s street brand VI system,the western street brand VI design can fully and accurately express their own street culture,but China’s VI design has certain deficiencies in the application and performance of its traditional culture,which requires our in-depth research Traditional auspicious patterns,looking for the perfect combination of auspicious patterns and tide brand VI system design methods,to play the great potential of auspicious patterns.This article attempts to start from the research on the origin,classification and characteristics of traditional Chinese auspicious patterns,combined with the characteristics of fashion brand VI design,through case analysis,to find the possibility and way of applying traditional Chinese auspicious patterns to fashion brand VI design;And through the actual case plan design,using traditional Chinese auspicious patterns,self-made tide brand "996",choose the appropriate application method,VI system design,further analysis and explanation of the application of Chinese traditional auspicious patterns in the VI design of tide brand clothing,In order to achieve the profound auspicious meaning of the VI brand design of the Chao brand apparel with the aid of auspicious patterns,it also allows the traditional Chinese auspicious patterns to continuously inherit progress and development with the VI brand design of the tidal brand.