Research And Planning Of The Fashion Of Traditional Auspicious Patterns In Modern Home Textile Design

"Every picture must be intentional and intentionally must be auspicious." As an important part of Chinese culture,traditional Chinese auspicious patterns are closely related to all aspects of people’s lives:household textiles,living furniture,decorations,etc.,can all find the shadow of traditional auspicious patterns.With the development of economy and the improvement of people’s living standards,consumers not only pay attention to the practicality,but also pay attention to the humanistic connotation of spiritual level when purchasing daily necessities.In the field of home textile products,this is a particularly obvious consumer development trend.However,the complex and irregular patterns of traditional auspicious patterns have become obsolete and outdated in the context of modern fast-paced life.People have no time to appreciate the traditional and complicated patterns,and the living space of traditional auspicious patterns has become precarious.How to innovate its design and lead the fashion trend again is worth exploring by home textile companies and related scholars.Although the inheritance and development of traditional auspicious patterns is facing a crisis,consumers’ awareness of the protection ofChinese culture is gradually increasing.The traditional auspicious patterns in the fashion transmission of home textile products are facing unprecedented opportunities.In view of this research background,this topic focuses on the fashion inheritance of traditional auspicious patterns in home textiles,using case analysis methods,literature analysis methods,field research and other methods.Analysis of home textile products with auspicious patterns and innovative designs,and then taking the development opportunities of the "Butterfly" brand as the direction,combined with consumer psychological needs and brand differentiated business needs,concluded a set of practical traditional auspicious Pattern innovation design methodology.Finally,around the "Butterfly" cloth home furnishing brand,make targeted market research and analysis,and output a set of related product design planning schemes.