| Under the influence of policy advocacy,e-commerce entrepreneurship has rapidly become a hotspot in China’s development,and the attention of local governments has also provided a broader platform for the development of e-commerce.Relying on its unique industrial advantages,Dehua county has witnessed a rapid development of e-commerce,accounting for 80% of the tea set market and becoming the largest ceramic e-commerce industry base in China.At the same time,serious product homogenization,vicious competition,fake and inferior products and other problems have not been fundamentally solved,so it is imperative to realize the government’s effective supervision of the development of e-commerce in the ceramic industry.Taking Dehua county ceramics industry electronic commerce development situation as the breakthrough point,using comparative analysis method,literature research,interview method and questionnaire survey and other research methods,such as to Dehua county ceramics industry electronic commerce development,analyzing the present situation and problems of government regulation to detect Dehua county ceramics industry electronic commerce exist in government regulation supervision mechanism is not smooth,inadequate supervision,supervision effectiveness is not strong,absence of regulation,etc.The main reasons are the malpractice of the traditional supervision mode,the shortage of supervision team and means,the misunderstanding of supervision idea,and the lack of credit restriction mechanism.In Jiangsu Shuyang flowers and trees industry e-commerce"government & industry self-discipline supervision mechanism and Hangzhou city Yuhang district promote cross-regional network market coordinated supervision experience,on the basis of further establish and improve the supervision mechanism,enhance the level of supervision technology,guide the participating supervising,promote Dehua county the healthy development of ceramics industry e-commerce market. |