Non-oil Business Marketing Strategy Of CNPC Gansu Sales Company

The first window for customers of refined oil retail enterprises is gas stations,with the opening of the market,more and more domestic and foreign operators have entered the retail market of refined oil products.The intensification of market competition makes the sales profit of refined oil has been low,the refined oil sales industry has entered a micro-profit or even unprofitable stage,relying on a single oil business model can not catch up with the pace of business development,gas station business reform transformation,adjustment of the structure is imperative.Domestic refined oil market sales enterprises to adjust the operation,by expanding gas station products and services to attract consumers,gas station business to better survival and development,can only vigorously carry out non-oil business,in order to promote the multi-dimensional development of gas station business,increase enterprise profits,enhance the competitiveness of enterprises in the market.The key to the development of non-oil business of PetroChina Gansu Sales Company lies in the operation of the "uSmile" brand convenience store of CNPC.Based on the comprehensive collection and analysis of non-oil business research results,this paper summarizes and sorts out the 4P marketing theory and STP theory used in this research,providing theoretical support for this research.Combining the oil sales company in Gansu province in the current situation of product marketing,analyzes the problems in oil sales company in Gansu province in the oil marketing,points out the oil sales company in Gansu province in the oil products marketing business form rich,pricing strategy,pointed is not strong enough,the sales channel is too single,not professional promotion methods of materials,then the oil sales company in Gansu province in the product marketing of the external environment and internal environment are analyzed,and on this basis,based on the sales market,through market research and further analyses the characteristics of the oil products business market demand and consumer,subdividing the product marketing,The targetmarket is determined,and the market positioning of non-oil products is made,and the advantages,disadvantages,opportunities and threats of non-oil products marketing in Gansu sales company of CNPC are analyzed by SWOT analysis method.Oil sales company in Gansu province in the full of the oil marketing environment,market positioning,and case analysis,the advantages and disadvantages in the combination of oil sales company in Gansu province the problems that exist in the product marketing,the 4 p marketing theory,to formulate the corresponding product,price,channel and promotion strategy,and put forward the other oil business marketing strategy advice,enable the CPC Gansu sales company to expand the business scope,improve profitability,and enhance market competitiveness.