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The Study On Finished Oil Sales Promotion Strategy Of Hunan Market Company Of CNPC

Posted on:2012-07-03Degree:MasterType:Thesis
Country:ChinaCandidate:G Q LiuFull Text:PDF
GTID:2371330374495806Subject:Business Administration
Abstract/Summary:PDF Full Text Request
According to the pertinent agreements of WTO, China has already opened itsretail market of product oil by the end of2004, and will open its wholesale market atthe beginning of2007. Hunan Marketing Company, as a branch of the CNPC, isfacing a drastic competition.As we all know, there are no more than two constraints restricted any company(enterprise) competition, which is from the market environment and from themselves.However, the market environment for domestic and foreign companies, the oil groupis almost identical, because the market competition is fair, so we must proceed fromown promotion to enhance the competitiveness of Hunan branch sales. Now how todo promotion, increase product sales, increase market share have become thecommon concern of the companies’ problem.This paper mainly targets on the oil sales branch of Hunan, based on the marketcompetition which the company faced, and the market objectives they expected, thenthe paper start the study from the promotion strategy. This paper studies from fiveparts: The first part is introduction, explained the background of writing paper, notepaper research purposes, defining the relevant theory; the second part of the marketsituation and market environment analysis, the main analysis of the distributioncompany in Hunan situation, market share, and in which internal and externalenvironment and competitive advantages and disadvantages, opportunities andchallenges; the third part is the choice of promotion strategy, mainly on thecompany’s positioning, marketing objectives, the choice of promotion strategy for thediscussion; the fourth part is the implementation of the oil marketing strategy,marketing strategy from the implementation of the principles and objectives of thecontrol and promotion strategy implementation process, implementation ofpromotional strategies specific programs (for example petrol filling stations) andother aspects of the analysis and proposed marketing strategy for the implementationof the relevant security measures, the last part is the systematic summary of the fulltext and summarized.The overall purpose of this paper is to study for the oil sales branch in HunanProvince in order to improve the market competitiveness of their own contributions,but also on other levels in the oil branch sales strategy to increase competition in the market to provide reference for future oil work together to fight.
Keywords/Search Tags:Hunan Marketing Company of CNPC, Finished oil, Sales PromotionStrategy, Market Competitive Strategy
PDF Full Text Request
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