| Cement is the adhesive material used in construction,originated from Roman mortar,and improved into Portland cement after the industrial revolution,which is widely used to promote the process of urbanization.During the 13 th five-year plan period,the cement industry entered a new period of transformation and upgrading,which included strictly controlling new production capacity,eliminating backward production capacity,reducing overcapacity,creating new demand and adjusting the structure.To improve the efficiency of resources and energy,improve the level of technology and equipment,reduce the proportion of low-grade cement,upgrade the functional grade to high-end development,to achieve energy conservation,low-carbon emission reduction and green environmental protection,will gradually become the main development goals of the cement industry.Conch cement as the cement industry leading enterprises in our country,also has certain influence in the global market,with "the world see China cement,China see conch cement",this article choose conch cement as the research object,using the harvard analysis framework,competitive strategy of conch cement,the quality of accounting and accounting policies,financial,and prospects for the future development of a comprehensive analysis and evaluation,provide Suggestions for the development of enterprises can better in the future,and reference for other enterprises in the industry for reference.This paper is divided into seven chapters.The first chapter mainly introduces the background and significance of this research,as well as the research status at home and abroad.The second chapter introduces the harvard analysis framework theory.The third chapter mainly USES porter’s five forces analysis model and SWOT analysis method to carry on the strategic analysis to our country cement industry and conch cement present situation;The fourth chapter analyzes the main accounting index of conch cement.Chapter Five analyzes the financial statements of conch cement,and analyzes its debt paying ability,operating ability,profitability,cash generation ability and development ability.Chapter six looks forward to the future development of conch cement and points out the risks it faces.The seventh chapter is the conclusion and countermeasures.It summarizes the research of this paper and provides practical solutions to the risks faced by the company.Through the in-depth study of this paper,we can conclude that conch cement has obvious competitive advantages in China,with strong solvency,operating capacity and profitability,stable corporate finance,strong debt risk control,and good development prospects.Conch cement should adhere to the "T" strategy,on the basis of scientific and technological advantages,to further reduce the production cost,at the same time with the help of "One Belt And One Road" and environmental policy,expand the product sales area,to help conch cement to greater success. |