The Study Of Service Marketing Strategy Of Qilekang Doctor APP

With the rapid development of social economy and the continuous improvement of people’s living conditions,bad healthy lifestyle and behavior more and more serious chronic disease risk factors,such as stroke,hypertension,coronary heart disease,diabetes,slow disease hepatitis of chronic disease has become an important disease which cause serious damage to people’s health.Chronic diseases are characterized by a stable condition that requires long-term medication to control the progression of the disease and to avoid damage and life-threatening injuries to the body.Therefore,traditional offline medical model need to patients from hospital for medical buy medicines regularly,long-term repeatedly suffered"registered line up a long time,waiting for the long waiting time,fee take medicine a long time,the doctor visits short time"(hereinafter referred to as the "three long a short).Besides,the diagnosis and treatment of doctors lack the intelligent tools to manage patients with slow diseases,which can not effectively carry out the out-patient follow-up and work inefficiently,and the value is difficult to reflect.As a representative of the mobile medical platform,QiLeKang Doctor APP is positioned as a mobile platform for patients with secondary diagnosis and treatment,and focuses on the management of patients with slow disease and online consultation.The business model is "the relationship between acquaintances",that is,doctors and patients have established the relationship of diagnosis and treatment in offline clinics,and established the basic trust relationship.Seven nu-lax with its many years of accumulated medical electricity of the complete supply chain system,professional logistics distribution system,and good technology platform,through "d-medicine-with" closed loop,to help doctors improve work efficiency,and orderly management of patients,effectively improve the doctor-patient relationship,reveal the doctor value;And help patients to find the homes offline attending physician in mergers and acquisitions to drugs,saved the offline time and financial cost,a doctor outside the courtyard of the disease management,enhance the mutual trust between the doctor and patient.With the growth of business scale,the demand of doctors and patients,the impact of competitors and the expectation of investors’ return on investment,etc.,the business model now restricts the development of the platform.Doctors and patients of the two groups have no internal diffusion genes and the power,unable to form a natural fission,this to the Internet or mobile Internet features do not match,it is also QiLe Kang Doctor APP marketing at present the main problems.This article takes QiLeKang Doctor APP as an example to study the service marketing strategy from the macro and micro two layers,combing the related theories of sales management,and studying the current competitive situation of the mobile medical industry,involving the social atmosphere and the current situation of sales,and then affecting the future development.Based on the advantages of Qi LeKang Doctor APP in resources and ability,this paper uses SWOT analysis and market positioning to formulate a service marketing strategy suitable for the development of Qi LeKang Doctor APP.