Research On The Problems In The Development Of Korean Medical And Beauty Market

The process of world economic integration is accelerating,people’s concept of medical cosmetology is gradually changing,and the demand of consumers from the International market has stimulated the development of Korean medical cosmetology market.People’s image and health needs make the medical and cosmetic industry one of the hottest industries in the tertiary industry,or even one of the pillar industries in Korea.The huge profits and market potential also make the domestic market of medical cosmetology in Korea grow steadily and cause many industry problems.Especially,compared with traditional industry,medical cosmetology has larger profit margin and huge development potential,which will attract many investors to enter the market in this field.This has led to the emergence of many problems of hospital entrepreneurship.The excessive pursuit of profits will expose some management and operation problems of medical and cosmetic hospitals.And in the increasingly competitive market environment,it is increasingly difficult to find the advantages of their own development and surplus revenue and expenditure,especially in the face of some immoral competition in the same industry,resulting in the overall loss of the medical and cosmetic industry and image impact and other issues that the industry needs to pay attention to.Through the analysis of the overall situation and specific cases of Korean medical cosmetology market,this paper tries to summarize the development of Korean medical cosmetology market from the first perspective.Starting from two aspects of market supply and demand,this paper makes a concrete analysis of the actual hospital operation and enterprise strategy.The analysis results show that there are some problems in Korean medical cosmetology market,such as lack of transparency in industry internal management,lack of third-party supervision mechanism,false and exaggerated contents of medical cosmetology advertisements,and vicious competition.Based on these problems,the author specifically analyses the causes of these problems and proposes to standardize medical cosmetology market,strengthen internal self-discipline and safeguard rights in the market,and introduce and improve tripartite auxiliary supervision.Management mechanism,improvement of information management and data sharing in market areas,and strengthening mutual supervision among industries to implement strict market regulations for rewards and punishments.It is hoped that it will contribute to the healthy and stable development of Korean medical and cosmetic market and the protection of the rights and interests of Chinese and other consumers at home andabroad.