Research On The Correlation Of Weibo Doctor User Social Capital And Knowledge Sharing Will

With the development of the Internet,the traditional medical industry is quietly changing.Doctors began to be active on the Internet,providing consulting services in the online medical community,answering medical questions in the question and answer community,and popularizing medical knowledge in social networks.This phenomenon narrows the distance between people and doctors,so that people can learn professional medical knowledge without leaving the house,imp rove residents’ medical knowledge,and help residents maintain health in their daily lives.In order to ensure that more medical knowledge can be shared by doctors on social networks,it is necessary to study and determine the relevant factors of doctors’ willingness to share knowledge.This research direction has become the focus of scholars’ research.In this context,this study is to study the correlation between Weibo doctor user social capital and knowledge sharing willingness.In this study,the doctor user of the Weibo platform is taken as the research object.Based on the relevant theories and literature basis,the corresponding research hypotheses are proposed,and the model is established to study the correlation between the social capital of the Weibo doctor user and the willingness to share knowledge.This study divides social capital into three dimensions: structure,cognition and relationship,and studies their relevance to knowledge sharing intentions.Different dimensions of social capital are measured using online crosssectional data(such as the number of fans,followers,text similarity,retweets,and likes,etc.),and the willingness to share knowledge uses the number of popular science microblogs published by users in the following month Make measurements.Write a crawler program to obtain online data of Weibo doctor users,process the data through mysql,natural language processing and other technologies,extract relevant indicators,and conduct empirical research on the research model th rough multiple regression equations.Empirical research shows that the number of doctor user fans and text similarity are significantly positively correlated with the number of knowledge sharing and the number of knowledge sharing.This means that the correlation between the three dimensions of doctor user’s social capital and the willingness to share knowledge is: doctor user structure and cognitive dimension.Social capital is significantly positively correlated with the willingness to share knowledge,wh ile the relationship dimension social capital is not related to the willingness to share knowledge.The research results on the one hand enriched the relevant research on social capital and knowledge sharing,on the other hand,they put forward relevant op inions to the social network platform in order to promote the knowledge sharing wishes of doctor users,and encourage doctor users to share knowledge,so that non-professionals can socialize More professional medical knowledge is easily and quickly accessi ble on the Internet.