Research On The Application Of Internet Buzzwords In People’s Daily(2012-2016)

The network popular language is the network language widely used by the netizen in a particular period,and this language is created by the netizens themselves and has a certain influence on the society.Internet buzzwords are also accompanied by hot social events,which is the ridicule of netizens on certain social events.Internet buzzwords are characterized by distinct phases,and each stage will appear new network buzzwords.Internet buzzwords are also a special cultural phenomenon,which reflects the social patterns.With the increasing influence of Internet buzzwords,the media have begun to selectively use Internet buzzwords.Internet buzzwords are the refraction of the public to the real society,which can be said to be the reflection of folk discourse.The people’s daily is a party newspaper,which can be regarded as the main body of official discourse.The development of folk discourse and official discourse is not equal.Only when consensus between folk discourse and official discourse is reached,can society develop harmoniously and steadily.The people’s daily is a representative of the official mainstream media.It plays an important role in guiding other media.This paper mainly analyzes the usage of Internet buzzwords in people’s daily,and then discusses its application value.This article also focuses on why people’s daily chooses to use Internet buzzwords to filter out the type of Internet buzzwords in the text.The text adopts the research method combining qualitative research and content analysis.At the same time,the selected database is "Chinese newspaper resources full text database" and "people’s daily graphic database".The sample selection is from 2012 to 2016,and the data of these five years is used to analyze the usage of Internet buzzwords in People’s Daily.The research ideas are as follows:Firstly,explain the concept of network buzzwords first,and then analyze the causes of network buzzwords and the elements of communication.secondly,explain the usage of Internet buzzwords in the media,and analyze the application of Internet buzzwords in traditional media and new media.Thirdly.Collate the data and enumerate the frequency of the selected network popular language in the people’s daily,and then analyze the characteristics of the network popular language in the people’s daily.Then,it analyzes the application behavior of Internet buzzwords in the people’s daily,and finally analyzes why the Internet buzzwords will appear in the people’s daily.Fourthly,the article discusses the application value of Internet buzzwords in People’s Daily,and then draws a conclusion.