Innovation In The Design Of Interactive Advertising In Digital Media

This article studies the new trend of interactive advertising in the digital context.In today’s society,the explosive expansion of information and the birth of various new media platforms,based on digital networks,deliver huge amounts of information to users at all times.The spread of information has not been affected by time and geographical information.The advancement of digital technology has also broadened the channels and forms of information dissemination,and it has challenged the traditional forms of communication.This influence has penetrated into every corner of people’ s daily lives,and has subtly changed the experience of information audiences.Advertisers must also adapt to the trend of the digital era,change the form of production of traditional advertisements,find the point of convergence between advertisements and digital communication,and find out the forms and visual expressions of new-type advertisements in the context of high-speed dissemination of digital information.Under the background of flooding with information,the attitude of users to advertising has changed.The widespread use of new media in the digital era has changed the way of communication from one-way communication to interactive communication,including the interaction between people and products,and Human interaction.Based on big data,interactive advertising has become the mainstream form of advertising today.Interactive design involves users’ experience,emotional experience,and interaction methods.Researching the interactive nature of advertisements and how they can bring a good experience to a new generation of advertising audiences has become a new development trend of today’s advertising.This thesis takes the design of interactive advertising in the digital media age as the research object,and analyzes the presentation methods and creative performance of interactive advertisements on the Internet and mobile Intemet.The article first explained the concept of interaction,followed by an analysis of the types of interactive advertising,analyzed interactive design methods from the perspective of user experience and visual expression,looked at the analysis charts of the authoritative research section,and analyzed the main audience groups of interactive advertising.,as well as the main delivery media.This paper summarizes the contents of interactive advertising design based on media characteristics,user psychological characteristics,and behavioral characteristics,finds typical successful cases for analysis,summarizes innovations,and finally explores new directions for interactive advertising development based on digital new technologies.Through the above research,it has been clarified that the development of digital technology can provide new ways for interactive design,but its essence always points to better service for consumers.The future of advertising will be more targeted,user-friendly and convenient.