Research On Development Evaluation And Countermeasures Of Cultural And Creative Industries Based On Niche Theory

With the transformation of China’s economic development mode,"the 13 th Five-Year" plan put forward innovation,coordinated,green,open and sharing development concepts,the cultural and creative industries belongs to knowledge intensive green industry,it is in line with the mainstream idea of the current economic development.In addition,the western developed countries and UNESCO and other international organizations have confirmed the cultural and creative industries can produce enormous economic benefits.It is of great significance to promote the independent innovation ability and international competitiveness of our country and to upgrade of industrial structure.However,there are some problems in the strategic decision-making of cultural and creative industries in some parts of China,the utilization of resources and the unreasonable layout of industries lead to the spatial isomorphism of cultural and creative industries and some related enterprises in some regions of China,which leads to worse competition and becomes the bottleneck restricting its development trend.It has certain reference value to research the development strategy of regional cultural and creative industry,based on the theory of competition strategy,this paper analyzes the factors that affect and restrict the development of cultural industry,constructs a model to evaluate the competitiveness of regional cultural industry,and then puts forward relevant development strategies.The development of cultural and creative industries has an obvious life cycle and will undergo a series of morphological changes.There has a mutually dependent and restricted ecological relationship between the industry and environment.Niche theory is a classical theory about studying the change of species morphology.Analyzing the change of species position from the perspective of multidimensional space,it provides a very suitable methodological tool about studying the spatial form of cultural and creative industries.Comparing cultural and creative industries as ecological unit,its development stage as niche,then studying the spatial form of resource distribution of cultural and creative industries,and putting forwarding corresponding development strategies.Take the cultural creative industry of Shandong Province as the research object,construct the niche index system,measure the niche widthand overlap degree and situation of the cultural and creative industries in different regions of Shandong Province.This paper analyzes the current circumstances and situation of cultural and creative industries in Shandong Province,in order to provide reference for the rational spatial distribution and healthy development of the niche of cultural and creative industries in various regions of China from a macro perspective.And from the micro point of view,it can provide references to enterprises related cultural and creative enterprises.The study found that the cultural and creative industries in different regions develop unequally,the level of industrial projects and diversification in some areas are higher,while investment in some areas is less and the market is narrower.Jinan,Qingdao,Weifang,Jining regional advantage formed four cultural creative industry cluster,they are capital city circle,east Shandong,central Shandong and South Shandong,which has a leading role and radiation on the surrounding area;The overlapping of cultural and creative industries in each region is relatively high,and the regional characteristics are obvious.There are different degrees of competition in the use of various resources among them.At the same time,the overall "situation" of the development of cultural and creative industries in Shandong Province in recent years is not good,which needs the help of new impetus.This paper puts forward the generalization of development,specialization and expansion strategy in various regions of Shandong province,dislocation competition of overall development,innovation strategy of sustainable development of the cultural and creative industries,it expects to provide advice for the various regions cultural and creative industries of Shandong province,in aspects of industrial niche reasonable space layout and healthy development.And from the micro level,it can put forward development strategies to cultural and creative enterprises.