Research On The Essential Visual Representation Of "Black"-black Pottery Brand Visual Design

This topic based on black pottery tea brand the carrier,to explore the spiritual concept of black,namely philosophy XuanYi,picture language of freehand brushwork,mental state consistency,resulting in consideration of the nature of the dark,and the black frame of the concept of the spirit of symbol,the black pottery brand vision design again,with visual form to explore "spiritual home" black,digging behind the black pottery art and culture connotation,combine the understanding of "black" to explore the corresponding use of visual symbols in the black pottery brand visual image design.In order to find the source of those feelings set by their own culture,try to create a concise and subtle source of traditional aesthetics through the concept of "black".In order to create a black pottery tea brand,the brand "know black" as the object,and integrate the traditional culture "shang black" aesthetic concept,the visual image design.This design provides new ideas and design innovation points for future black pottery brand visual image design practice.Demand research report,according to the research and design of this topic,mainly through the following two ways.Market research report part:mainly through investigation and analysis,to understand the current consumer consumption idea pays attention to emotional and experience,brand emotion recognition of more and more important,find problems in domestic ceramics brand reality,on the one hand,the traditional culture under the mapping of "black" sorted out from the aspects of philosophy,painting and spirit,on the other hand,analyzes the role of color in the cognitive and colorful spiritual connotation of brand spirit cases at home and abroad,to provide some reference for design practice.These provide the starting point for the design of this project and define the direction of design.Design theory study part,according to the requirements of this design to create content for the role of color in the spirit of the performance of the method are studied,to find the right starting point design,combined with the traditional culture before the research of "black" in the traditional ink painting and modern as a starting point,find a fit characteristics of "black" in the form of the carrier,related system combing and analysis of the traditional aesthetics of "black" contains symbols characteristic,summarized in line with the black pottery tea brand symbol image,artistic conception of research conclusion in the "black" brand visual image design specific reference in the application of this design project provides certain theoretical support.Design practice report part:first,through to the consumer and the existing brand research and summary,the role of the spirit of the colour of people busy inside the pastoral,plain life yearning,made clear their own brand connotation and stand right the necessity of brand image.With the "zhiblack" brand as relying on the design practice,the brand positioning is "jing","hard","hard","dead".The changeable design language of"jing","hard" and "dead" is used in the brand image and the whole visual system.The combination of texture and shape shows the uniqueness and attraction of brand spirit.