Research On Value Evaluation And Value Promotion Of Songcheng Performing Arts Company Based On Real Option Theory

With the rapid development of China’s economy,the improvement of people’s income level and the support of relevant cultural policies,the Chinese cultural performing arts industry has entered the golden age of development.How to make full use of profound cultural,natural,human resources,tourism resources,and enterprise advantages to innovate to form their own unique brand and survive in the brutal competition in the industry is a important question every enterprise need to think.Enterprise value management is one of the effective means to help enterprises realize the maximization of value,and enterprise value evaluation is a basic work of enterprise value management.Accurate and reasonable assessment of the value of enterprises can be helpful for enterprises to absorb more financial support to solve the problem of corporate finance,what is more,it can reshapes the investor’s investment confidence and beneficial to the sustainable development of enterprises.In the process of enterprise value evaluation,we find out the driving factors of enterprise value promotion and find out the problems that restrict the improvement of enterprise,so as to formulate solutions and enhance the strategy for the better development of enterprises.Song Cheng Performing Arts Co.as a cultural performing arts business,Compared with the traditional enterprises,there is a great deal of uncertainty about the value of cultural and artistic enterprises.Real option has a unique advantage in dealing with uncertainty and high risk.The real option method for Song Cheng Performing Arts Co.value assessment can accurately assess the cultural performing arts enterprise value.This thesis first studies the theory of enterprise value evaluation at home and abroad,Understand the limitations of the traditional methods of enterprise value assessment.Through the research and analysis of the characteristics of the company’s business,Found cultural performing arts industry rich in real options characteristics,Therefore,Builds the enterprise value evaluation model based on the real option.Through the enterprise value assessment and financial analysis and analysis of their own business,Can be found the restriction of the enterprise.To deal with these problems,Proposed separately for financial and non-financial value-raising strategies.The key to improve the value of financial drivers is mainly included reasonable to determine the capital structure of the enterprise.Regular monitoring of corporatefinancial indicators and then adjust the business model.Consider changes in working capital,Emphasis on R&D investment.The key to the improvement of enterprise value for non-financial drivers is mainly included customer-oriented and gradually expand the market.To lead the development of enterprises with technological innovation.Use the brand and corporate culture to expand the brand influence.