The NEW CHANNEL· HOME Theme Community Image Practice And Design

The protection of local culture is.a hot topic of social concern in recent years.Based on policy encouragement and the sense of national mission,researchers and social personages in various disciplines or fields are looking for a way out to alleviate the crisis of cultural loss.Under the social proposition of cultural inheritance and protection,the design is also involved in the process of social innovation,further thinking about the relationship between "community" and "human",exploring the local knowledge context from the root of culture,through designers,governments,the cooperative innovation of enterprises can restore the confidence of local culture and the memory of community groups while realizing the revitalization of local industries.As a powerful communication tool,the image is involved in the community in the process of design and social innovation,tries to interpret the local group culture,excavates the independent method of cultural inheritance,and finally promotes the local culture to be widely recognized.Based on the "New Channel" design and social innovation project,this paper has completed the design and practice of the NEW CHANNEL·HOME theme community image in the face of the demand of local culture spreading to the outside,and has done the systematic research from four parts.The first part through the literature analysis and case study,summarized the local cultural theme image present situation,as well as the community image interdisciplinary significance,and has made the concise explanation to the image and the community image distinction.The second part analyzes the community image design method under the existing social innovation angle,and the community image blank in the new channel project,and puts forward the design thinking of the community image and the local culture in the bridging design.The problems that need to be solved in the construction of design system are also analyzed.The third part puts forward the NEW CHANNEL·HOME theme community image design system,from "community image collection," community image narrative"," community image packaging "three aspects of design innovation.The fourth part takes "New Channel" design and social innovation summer camp as the practice background,completes the design practice of "New Channel" general propaganda film and "Home" theme deductive video.The study of community image from the perspective of social innovation is still in the primary stage.In the future,community image should have a set of independent design system to solve the new problems faced by the local culture in the social transformation.With the global popularization of the Internet and the rapid expansion of the amount of information,how to find a place for the dissemination of local knowledge and reduce the phenomenon of local culture resolution under the pressure of foreign culture on all sides,community image needs to be continuously explored in the process of social innovation.