| Nowadays,the world is interconnected and the trend ofglobal integration is increasing.Along with the globalization economy and the internationalization of information,countries and regions has more chances of communication and cooperation in all kinds of areas.Good regional image is not only helpful to enhancing the cohesion within the regions but also increasing attraction to the district.Meanwhile,strengthen cooperation with other districts is thanks to the improvements in its competitiveness.As a striking "City ID" in association with other countries,Regional image molding are becoming an important factor affecting the development of the region.With the coming of the demand of national image,each country and region devoted considerable manpower and material resources to create a better national image which is showing of cultural atmosphere and contemporary spirit.The image shaping of the region has attracted with the attention of the academic community,and has become a popular topic of academic research and realistic directive significance.As a city of immigration,Hong Kong was the largest zone of absorption of foreign investment.The mainland enterprises took it as the largest overseas financing center in the whole country.In the twenty years of Hong Kong’s return to the homeland,it has gradually become the important platform for the SDR plan and the "One Belt And One Road".Hong Kong is always the most important windows for international cultural exchange and developing foreign economic cooperation.With the rapid development of the urban economy in the mainland,its economic strength,cultural characteristics and a fore-runner of China’s reform are also facing different challenges.Therefore,in the media to shape and disseminate good regional image,Hong Kong also has some aspects of the need to be improved.This paper selects the most influential media news agency Xinhua as the objects of study,taking Xinhua report about celebrating Hong Kong’s return to China 20th anniversary as the research sample.In the meantime,using the method of content analysis and supplemented by quantitative research to supporting theories.This paper collated the text of the Xinhua News Agency’s return photography report in Hong Kong.Mainly on the basis of communication in the "news frame" theory and combined with the photography knowledge,crossing analysis by selecting the representative image text,sunmed up the Hong Kong regional image of domestic mainstream media news reports to the relevant content under the framework of economic,social,political and cultural.The four issues reflected the relationship between the actual image and the visual images in news reports.The image of Hong Kong can be described from the news photograph,so the media provides the basis for the recognition of Hong Kong images.this paper using an analysis form the perspective of news media to discussing the Xinhua News Agency’s construction,and put forward appropriate strategies and methods for the media to build Hong Kong’s regional image.From the part of "Hong Kong story",we should set up the bridge of communication and stregthen the pertinence of information transmission to make useful thinking and research on the research and development of the image of Hong Kong.In order to give full play to the role of media in the construction of regional image,and guide Hong Kong’s regional image to keeping up with the upward and perfect,we will show a more objective,comprehensive and positive image of Hong Kong to different sectors of the society. |
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