The Research Of XinJiang Image Which Constituted By Photograph News In The XinHua News Agency

The construction of a regional media image has an impact and role that can not be ignored for the development of the region and for external communication.The government pays more and more attention to the construction of the regional media image,and the dissemination of the regional media image is more accomplished through the use of mass media.Photographic images are one of the popular means of publicity in the news media.They are intuitive,vivid,vivid,and so on.These are all words that cannot be replaced.Photographic images can build a media image,actively promote the development of the Xinjiang region,but also help it re-examine its own image,speed up the construction of all aspects,and use the "Belt and Road" style to create a brand image of Xinjiang image.This article takes the Xinhua News Agency as an example,taking the Xinhua News Agency’s photo reportage as the research object,and uses the Xinjiang photographic report published by the Xinhua News Agency from 2012 to 2016 as a research sample.According to Husserl’s theory of image consciousness,the image of Xinjiang built by photography and reporting is studied from three aspects: image technology,image object,and image theme.In the image technology,based on knowledge of photography subjects,it is divided into four aspects: shooting scene,shooting angle,color tone,and light use;image objects are mainly divided into expressions,costumes,environments,attitudes,etc.to describe the objects Specific characteristics;According to Xinhua News Agency’s own report on the subject category,the image theme is divided into political,economic,social,cultural,ecological environment,medical and health six categories.Secondly,based on the technical and content data in the statistical sample,a detailed analysis was conducted to obtain the relationship and role of technology and image,content and image.According to the number of reports on each topic,from the most to the fewest,combined with the shooting techniques,the size of influence and other factors,we selected representative topics in each topic to describe the image,and through the analysis of typical image texts in the topic,we obtained a description The image of Xinjiang.In the end,it was concluded that the Xinhua News Agency’s photo report constructed a political image based on conference reporting,a thriving economic image,a people-oriented social image,a sustainable development image of the ecological environment,and a strong medical image of service awareness.Cultural image,these images are in good agreement with the reality image of Xinjiang.However,in future reports,we must try to change the shooting perspective,choose a variety of shooting angles,and reasonably choose the subject matter of photography so that the balance of content dissemination can be achieved.The purpose of this paper is to explore the relationship between the images of photography reports and the image of Xinjiang through the use of image awareness theory and photography techniques,and to try to summarize the images of Xinjiang that can be described from the image elements in order to analyze the reports of photography to the public.Under what kind of Xinjiang image.