Construction Of Sub Culture Under The Background Of Network Novel Multi Channel Communication

In recent years,the cultural market has become more and more diversified,and online novels have also demonstrated their special value in a multicultural society.More and more online novels are becoming a repository of cultural resources,and TV dramas and films adapted from online novels.The market share of products in the cultural market is also increasing.The fans that have appeared along with this phenomenon have gradually become groups and organizations.They communicate in cyberspace and show the style characteristics of fan subculture.This article takes the popular Internet novel "The Tomb of Notes" as the object of study,first analyzes the development of online novels into a variety of cultural products,and disseminates the status quo of multiple cultural products in multiple channels."Tomb Notes" as novels have fiction websites,book publishing,and audio fiction.They are influenced by the wave of "IP".The novels have been developed into films,television dramas,online games,and stage dramas through various channels.Spread.Under the background of multiple channels of dissemination,the influence of such a novel is growing.Its audience is increasing,and the number of fans who love this novel has also increased.This has formed a fan subculture.This article combines the sub-culture "style" theory,uses the network ethnography research method,observes the fan group's exchange space,extracts the text of the fans in the exchange process,uses the text analysis method to analyze in detail the novel "Tomb The “Notes” fan subculture group has three styles: language,behavior,and image.The study found that fans who love online novels first have their own group name.The fans of Tomb Raider notes call themselves “rice”.Fans have their own exclusive network communication space in the development of network technology.They are in cyberspace.On the exchange,sharing,in order to seek a sense of community identity and belonging.In this process,their language styles show the characteristics of using proper nouns and classic lines.Their behavior styles include the characteristics of literary creation,image imitation,and outdoor adventures.Their image style includes the characters in the novel and their characters.Similar,young artists and other characteristics.A fan subculture group appears and has its own style characteristics.The emergence of fan subculture has certain significance and value to the social and economic development,the construction of multicultural society and the prosperity of type literature.There is confrontation between fan subculture and mainstream culture,and in the process of fan subculture construction.The innovation of this paper is to explore the style characteristics of fan subculture from the background of multiple communication channels.However,there are some shortcomings in this paper,such as the incomplete discussion of fan sub-culture style and the lack of in-depth research methods of ethnography.