Research On Financial Competitiveness Of Huayi Brothers Film And Television Media Co.,LTD

Film and television media industry is an important part of China's cultural industry and one of the fastest growing industries.Nowadays,under the background of globalization,film and television media companies face many competitions from home and abroad,so it is very important to enhance the overall competitiveness of the company.However,financial competitiveness plays a decisive role in the overall competitiveness of the company in many times,which requires higher requirements for the financial competitiveness of the media industry.Huayi brothers is not only a film and television media industry's first private listed company,and always walk in the forefront of the industry innovation,can say its development to a certain extent,reflected in the development of Chinese film and television media industry in recent years a microcosm,therefore,the study of huayi brothers is especially meaningful.Based on the above background,in this paper,the 2016 annual huayi brothers a situation of financial competitiveness research,hoping to discover its existence insufficiency,and puts forward some improvement opinions,in order to realize its sustainable survival and development,and provide a reference for other industry enterprises.First of all,this paper elaborates the research status of financial competitiveness of domestic and foreign scholars,and makes a theoretical definition of financial competitiveness.After that,the development status of huayi brothers was analyzed and its operation status was briefly summarized to find out its possible deficiencies.Containing the huayi brothers then,in 2016 to 25,film and television media industry listed companies as the research sample,using factor analysis method,using the software SPSS22.0 study of huayi 2016 annual financial competitiveness,it is concluded that the corresponding scores and rankings,and from the Angle of multiple comparison and analysis of the scores and rankings.Finally,the paper puts forward specific Suggestions for improvement of huayi brothers' shortcomings.