A Study On The Evaluation Of Financial Competitiveness Of Enterprises

In recent years,with the rapid development of China’s social economy,the consumption demand for film and television culture is also increasing year by year,and the scale of domestic film and television market is constantly expanding.Huayi Brothers film and television company’s position in the film and television industry is undoubted,and it has always been at the forefront of the industry.However,in recent years,due to the wrong decision-making within the enterprise and the arrival of the winter of domestic film and television,Huayi Brothers’ development has been difficult.This paper observes and compares the financial indicators of Huayi Brothers Company in the five years from 2014 to 2018,so as to make profits and development for the enterprise This paper analyzes and studies the financial competitiveness,existing problems and influencing factors of Huayi Brothers film and television company.The research of this paper is mainly divided into five parts: the first part is the introduction,taking Huayi Brothers’ financial competitiveness as the main research object,explaining the theoretical background and practical significance of the research,then analyzing and sorting out the relevant literature at home and abroad,once again deepening the understanding of the financial competitiveness of enterprises,mastering the basic connotation of financial competitiveness,and then elaborating the main research methods of the article,content and innovation,and make the final overall evaluation of the financial competition evaluation system.The second part is the introduction of related concepts and theoretical knowledge.It is not only the basic theory to understand financial competitiveness,but also the basis of analysis.It mainly focuses on the concept and characteristics of enterprise competitiveness and financial competitiveness,and introduces the relevant theories and significance of financial competitiveness.The third part is to analyze the specific financial indicators of Huayi Brothers film and television company one by one.This part is the focus of the article.It uses the actual data to evaluate the financial competitiveness of the enterprise,and reasonably explains the advantages and disadvantages of the enterprise.It provides the basis for the conclusion.The fourth part is based on the causes of Huayi Brothers’ financial competition,and puts forward the competitive countermeasures.From the aspects of sustainable operation ability,asset management ability,development ability,operation and debt paying ability,it gives some suggestions on the improvement of Huayi Brothers’ financial competitiveness,and puts forward some reference suggestions on the sustainable development of Huayi Brothers’ core competitiveness.The last part draws the conclusion of this paper,which is put forward from four aspects.First of all,Huayi Brothers should clarify its main business,focus on the development of the upper and lower chain industries of film and television business,and gradually improve the competitiveness of the company’s film and television industry;second,Huayi Brothers should improve the quality level of its main business,attach importance to the operation of the company’s entertainment sector,reduce its marketing and cost,and then increase its net interest rate.It is suggested that Huayi Brothers refine the current main film and television entertainment industry,enhance the financial competitiveness of the main business,improve the cooperation relationship with Wanda and other related theatres,and improve the profit level.At last,we make the company’s debt management work,constantly optimize the efficiency of financial management,reduce the debt ratio,and improve the advantages of financial competitiveness.