Research On Industrial Planning And Operation Management Of Shanghai International Dance Culture Industry Cluster District

The dance culture industry cluster area is an important carrier and space support for the integration and optimization of the dance culture industry chain from the space concentration to the industry gathering.Shanghai international dance culture industry gathering area of dance culture level of industry reconstruction,extension,according to the perfect dance cultural infrastructure,build new culture function,to build form to dance around the new cultural function as the leading industry,education and training,fashion,digital,culture,tourism,culture,entertainment and other derivative industry integration of industrial chain,make pioneering description to new industrial direction at the same time,thereby achieve dance culture,the effective concentration of industrial cluster and the integration of industrial chain optimization,to form the advantages of strategic industry,and then improve the dance cultural industry agglomeration area compound industry development system.This article set dance cultural industry cluster development path and the industrial chain integration and optimization framework based on the theory of using PEST level,industry chain analysis,case study,the SWOT strategy analysis tools such as,theoretically puts forward integration of industrial cluster,to cultivate the cluster characteristics,build a complete scale and competitive advantage of industry chain,strengthen industrial chain as a whole,actively develop dance derivative industry chain as the foundation,to promote dance culture industry to keep sustainable development.From the actual implementation of level in the industry overall idea of the planning and design layout according to the regional advantage resources and industry characteristics,through different complementary symbiosis,dislocation of the industry and space industry amalgamation,clear function,reasonable allocation proportion of formats,creating a unique culture style,cultural brand effect to realize by a single industry into a complex industry gathered themselves together,and guide the industry planning is more reasonable.To develop a concentrated area project positioning,construction target,function design,industry layout,with "one axis two nuclear five area seven stars" theme to show the features of regional core competitiveness,highlighting agglomeration area,laying solid foundation industry chain development.Finally through to the Shanghai international dance culture creative industry gathering area environment analysis,clear the development of Shanghai international dance gathering area has strengths and weaknesses,opportunities and threats,thus draws the concentrated area operation management strategy Suggestions that have been put forward for the sustainable development,and industry promotion mechanism,strengthen organizational guarantee,build a service platform,promote industrial development and a series of development strategies and policy recommendations.From the management mode,investment mechanism,brand strategy,profit model cluster areas from the perspectives of operation and management optimization measures,build Shanghai international dance cultural industry agglomeration area operations management optimization research paradigm.