Research On The Brand Of Tengxian Lion Dance Under The Theory Of Social Interaction

In recent years,with the improvement of people’s living standards and the quickening pace of life,the traditional culture of our country is gradually ignored by everyone,and faces various problems of inheritance and development.In this case,the office of the Central Committee of the Communist Party of China and the office of the State Council issued the opinion on the implementation of the project on the inheritance and development of Chinese excellent traditional culture("the State Council Bulletin",No.sixth in 2017),which provides a direction for the heritage and development of traditional cultural projects.As one of the representatives of traditional culture,national traditional sports are now on the verge of extinction.This problem needs urgent attention and solution.The lion dance in Tengxian is also faced with a similar problem.Tengxian lion dance experienced many years of inheritance and development,absorbed the director of the family,formed a unique high pile and lion dance skill.In 2004,after winning the title of "the king of the World Lion" and "the east lion king" in the Malaysia cloud top,it has formed its own brand in the lion dance circle.In 2011,the lion dance project in Tengxian was selected into the third batch of state-level intangible cultural heritage.After discussing with the lion dance troupe,the local government decided to gather the strength of all sectors of society to protect the lion dance project in Tengxian.The protection of lion dance in Tengxian has been faced with the embarrassment of lack of inheritance,protection and development due to various reasons.Especially in related theoretical research,there are few studies on lion dance in Tengxian.It is of great significance to fully excavate and collate the related contents of Tengxian lion dance,to find out the problems in development and to put forward some suggestions and suggestions.It is of great significance to promote the development of the lion dance in Tengxian,especially the intangible Tengxian lion dance brand itself.Social interaction refers to two or more than two individuals in the society,which producedependent behavior and interact through social behavior aimed at information interaction.Individuals interact and integrate in interaction to achieve self perfection and enhance their vitality.The lion dance project in Tengxian itself is the product of social interaction.In the face of the current development dilemma of Tengxian lion dance,from the perspective of social interaction theory,it is of great significance for Tengxian lion dance lion to develop its own brand in interaction and make it better for the lion dance lion in Tengxian itself.In this paper,the research methods of literature,field investigation and oral history are used to study the brand development of lion dance in Tengxian from the perspective of social interaction theory,analyze the causes of the brand of lion dance in Tengxian,explore the problems at the present stage and find out the future development countermeasures.This article is divided into four parts.The first part is the introduction.It mainly discusses the background,purpose,significance and literature review of the thesis.The second part is the research object and the research method.The third part is the result and analysis of the research.This part is based on the comprehensive combing and summary of the related materials of Tengxian lion dance,which are divided into six parts: the basic situation of the lion dance lion in Tengxian,the development status of the Tengxian lion dance brand,the cause,the necessity and feasibility of social interaction to promote the development of the lion dance in Tengxian,the existing problems,and Xiang Guanjian Discussion.The fourth part is the conclusion and the suggestion.I hope this article can provide some theoretical and practical reference for the brand development of Tengxian lion dance,and make a little effort for the inheritance and development of Tengxian lion dance.Through research,we find the following main problems: Tengxian lion dance is unique and precious,but there is an embarrassing situation of inheriting people’s age fault.Tengxian lion dance due to social changes led to changes in the interaction of objects,cultural sense of decline caused by the lack of audiences.The influence of competitive sports and the imprisoned by the inheritors themselves lead to the deviation of the positioning of lion dance itself.The change of interactive behavior leads to the loss of the inheritor.In the process of inheritance,they are faced with the problem of lack of funds and absence of policies and measures.In view of the problems found,this paper puts forward the following suggestions: Tengxian lion dance can promote its own development by means of social interaction theory.At the present stage of the limited development of the lion dance lion in Tengxian,we should strengthen the system maintenance of the lion dance lion brand in Tengxian,strengthen the independent maintenance of the brand,calm down the interaction crisis calmly,and guarantee the organizational guarantee of the interaction between the lion dance lion and the lion dance in Tengxian.