Reception Aesthetics Perspective Of Television Reading Programs Studies

Reception aesthetics is to focus on readers’ a method of theoretical research,the rise of Germany in the 1960 s,the proposition of its readers in academic as well as the potential reader ","summon structure","expecting view" and other key concepts emphasize the reader’s main body status and creative function,these also to the audience as the center of the television program creation has important influence.In today’s society the progress of the new media,media and other new technology to the audience the permeability increases,the creator at authoring time will also be affected by the audience’s aesthetic habits and taste,the audience is no longer a passive accept the media information,but actively participate in the program production,in TV maker and show the audience the interaction between more and more,In recent years,the acceptance effect has also become an important reference for the survival of TV programs.Whether the audience likes or not has become an important condition for the better development of TV programs,and the subjectivity of the audience has greatly improved.The television program producer creates for the audience,according to the audience’s interest,the custom,the demand carries on the creation,anticipates the audience’s approval,this and receives the esthetics theory to publicize the reader-centered viewpoint to fit very much.Both watching TV programs and reading books have the important subject of"reader".When watching TV programs,the audience is not only the receiver of TV programs,but also the important constructor of the significance of TV programs.From the first letter-reading program in China launched by heilongjiang satellite TV at the end of 2016,"letters alive",to the beginning of 2017,the cultural and emotional program "the reader" launched by CCTV,to the "reading · reading beauty" and other programs launched by jiangsu satellite TV in August 2017,reading programs have set off a cultural reading boom.Based on the theory of reception aesthetics,this academic research takes TV reading programs as the object of study from the perspective of audience acceptance.This study is mainly carried out from four aspects: First of all,from the background of the rise of TV reading programs to explain the specific environment of its birth analysis of such programs rely on the cultural psychology,social psychology.Secondly,from the perspective of "potential readers",this paper expounds that TV program producers make judgments based on audience psychology and aesthetic habits.Thirdly,starting from the internal calling structure of TV reading programs,this paper analyzes the meaning gap set in TV reading programs and the undetermined motivation of the audience to generate the meaning and value of TV reading programs through the blank text,the vacancy created by the combination of literature and image,and the call of interactive methods.Finally,the innovation in the form of "reading aloud" goes beyond the audience’s "horizon of expectation" through the identity satisfaction of reading aloud ceremony,the emotional satisfaction based on literature and the cultural satisfaction based on culture.