Research On "National Mile Dictionary" Communication Strategy Based On Reception Aesthetic

The reception aesthetics is a theoretical research method that pays attention to readers.It has emerged from Germany in the 1960 s.Its core idea is "reader-centered theory".And action.In today’s TV media environment,the position of the audience in the communication process is becoming more and more important.During the creation process,TV program producers will also be affected by the audience’s aesthetic habits and appreciation of the taste,as far as possible to meet the needs of the audience,in line with the audience’s needs look forward to.TV program producers create around the audience,expecting to gain the audience’s recognition and achieve the effect of communication,which is very consistent with the reader-centric view emphasized by the acceptance of aesthetic theory.Whether watching TV programs or reading books,the important subject of "readers" is required to participate,so that the value of books or TV programs is reflected in the participation of "readers".As a large-scale music competition program,"National Music Classic"innovatively cuts in from the perspective of traditional Chinese music,blends classics such as poetry and singing into traditional musical instruments,learns modern pop music in production techniques,and passes "competition + appreciation" "Way to show the cultural beauty of Chinese music and innovatively express the artistic value and characteristics of traditional Chinese musical instruments.Using small incisions,big feelings,and positive energy provides a different reference for the development of cultural programs.Based on the breakthrough of the National Music Festival in the inheritance of folk music culture,this article takes it as a research object and discusses how to use cultural programs to spread national musical instruments,so that more ordinary people can deepen their understanding of national musical instruments,and thus more Good inheritance of national culture.Structurally,the first chapter provides an overview of the program,a deeper study of the theory of acceptance aesthetics,and pave the way for the subsequent application of theoretical research.Chapters 2,3 and4 study the program by combining the "expectation horizon","calling structure" and"potential readers" of the accepted aesthetic theory,and analyze the program to meet the different expectations of the audience in three aspects of culture,characters and innovation;The program mobilizes the audience’s enthusiasm to participate in program viewing by setting suspense,creating "blanks" and environmental aspects;using new media to increase communication channels,changing the mode of communication,expanding the scope of the program’s audience,and achievingprogram influence and communication Power improvement.Finally,it summarizes how to effectively use the form of cultural programs to spread excellent traditional culture in the current TV media environment,and provide a new reference for cultural programs in inheriting culture.