| With the development of science and technology,dynamic advertising adds music,animation and other features,becoming more and more exquisite and gorgeous,thus attracting the audience’s attention.Through the study of the formal beauty of dynamic advertising,the audience can enjoy the aesthetic feeling created by the formal beauty of dynamic advertising,so as to enhance the propaganda value of dynamic advertising,eventually attract the attention of the audience,and improve the recognition and reputation of enterprises or brands in the hearts of the audience.Dynamic advertising endows advertising art with richer expression language.As a constantly updated media,there are some problems in dynamic advertising design.This topic considers the problem from the audience’s point of view,understands the audience’s demand for dynamic advertisement,grasps the audience’s psychology,and plays an important role in enhancing the dissemination effect of dynamic advertisement.In dynamic advertising design,we adhere to the principle of formal beauty,achieve a high degree of unity of content and form,and arrange and combine visual elements according to the general law of visual aesthetics.On the basis of expressing the content of dynamic advertisement,we should pursue the rule of formal beauty and explore the deeper value of dynamic advertisement.The author hopes to provide new ideas for the improvement of dynamic advertising design through the relevant theoretical research and design application practice of dynamic advertising,so that each presentation of dynamic advertising is a beautiful experience for the audience.This topic demonstrates from the angle of formal beauty of dynamic advertisement.According to the general law of visual aesthetics,combining with its unique advantages,it creates dynamic advertisement,enhances the visual communication effect of dynamic advertisement,pays attention to the law of formal beauty,and strives to contribute a little to the healthy development of dynamic advertisement. |
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