Research On The Innovative Design And Application Of Dynamic Interactive Advertising In The Digital Intelligence Era

In dynamic interactive advertisements,visual language,as an interactive carrier,has a certain emotional expression,and the sensuality hidden behind the visual language is displayed through numbers.In addition,entering the digital age,with the rapid development of modern technology over time,advertising can also be combined with interactive technology,so that the interactive form and state will form different reactions over time as the viewer operates.In most cases,human beings are interested in new things that they have not tried or things that they have a sense of participation and want to experience for themselves.In this process,with the help of the interaction with the dynamic advertisement,the audience will be given a full sense of participation,making them more willing to explore and actively interact,gaining more freshness and fun,thereby awakening the audience’s affirmation at the emotional level.At the same time,we can compare the attributes of advertising interactive advertising to an adult,anthropomorphize it so that it has its own personality,emotions,emotions,can communicate with the outside world,interact with the outside world,and express its own personality with the help of human behavior.Intuitively present changes in emotions and emotions,making advertising interactions more vivid and dynamic.The active participation of the audience is an inevitable trend in the era of digital intelligence.Any form of interactive operation can open up a different life experience.This paper analyzes the innovative interactive design of dynamic interactive advertising by discussing the emerging design field of dynamic interactive advertising,and discussing the five deeper levels of dynamic interactive advertising,including strategy layer,scope layer,basic structure layer,structural framework layer and presentation layer..It aims to study the innovative design and application of dynamic interactive advertising,and discuss its communication characteristics and needs in the era of digital intelligence.The first chapter introduces the concept of dynamic advertising design,including the concept of digital intelligence era,user experience design and interactive advertising research.The second chapter analyzes the framework requirements around the interaction technology ideas of dynamic interactive advertisements,including the information architecture design,activity path,feasibility analysis and functional requirements analysis of dynamic interactive advertisements.The third chapter focuses on the innovative design and application of dynamic interactive advertising,including the discussion of creative content,communication innovation and interactive technology innovation.The final chapter looks ahead to the future development of dynamic interactive advertising,exploring new applications and possibilities for future communication.The design and application of dynamic interactive advertisements need to pay attention to the characteristics and user experience of the digital intelligence era,and enhance the attractiveness and participation of advertisements through innovations in creative content,interface functionality,and human-computer interaction.The communication innovation of dynamic interactive advertising includes the innovative development of traditional media advertising communication and dynamic interactive advertising creativity,through new communication methods and innovative advertising content to enhance the communication effect and influence of advertising.The technical innovation of dynamic interactive advertising mainly involves the comparison between dynamic advertising and traditional advertising,the dynamic visual level of interactive advertising and the immersive effect of interactive somatosensory,etc.,through technological innovation to enhance the interactivity and experience of advertising.The multi-dimensional scene innovation of interactive advertising includes the dynamic expression form of 3D technology and the scene innovation of interactive new language,and provides a richer and more attractive advertising experience through innovative scene design.Finally,the paper looks forward to the future development of dynamic interactive advertising,including new applications and future communication trends,and puts forward the direction of further research and practice.