Research On Intelligent Supply Model Of Community Public Cultural Services

Under the current theme of peace and development,"cultural soft power" has gradually become an important part of the competition of comprehensive national strength among countries.With the establishment and implementation of the strategy of Cultural Power,the development of public cultural services in China has attracted much attention.In order to protect citizens’ basic cultural rights,China has continuously optimized the supply mode of public cultural services,from the highly unified supply mode in the initial planned economy era to the government-led supply mode in the market economy era with the participation of social forces.However,in the process of deepening reform and opening-up,the upgrading of the material life of community residents has raised their level of demand and brought about higher level,diversified and personalized cultural needs,faced with the diverse content,rapid response,convenient access and controllable quality needs of community residents,the supply of community public cultural services aimed at ensuring the basic cultural needs of the public is difficult to meet.It is urgent to construct a new mode of community public cultural services supply with accurate demand identification,scientific and accurate decision-making,rational resource allocation and orderly interaction of multiple subjects,at the same time,with the help of modern information technology,especially big data analysis,data storage,information exchange and other support means,that is,intelligent supply mode.Based on this,this study aims at ensuring the public cultural needs of urban community residents.Through sorting out the literature,sampling survey of 551 urban community residents in Chongqing and interviews with relevant units and departments of community public cultural service supply,the research is carried out according to the idea of " understanding the current situation-grasping the trend-analyzing the feasibility-constructing a new model ".Firstly,through investigation,we can understand the current situation of the supply mode of community public cultural services in China.On the one hand,on the basis of understanding the current situation of supply,we find that there are some problems in service supply: first,the overall supply efficiency of community public cultural services is low,the source of funds for service supply is relatively single,the supply of services is scattered,and the lack of overall planning,together with the management loopholes in the supply process,which greatly affects the efficiency and quality of service supply;second,the docking of supply and demand of community public cultural services is inaccurate,and the change of service supply lags behind the change of cultural demand of community residents;third,the social forces in the supply of community public cultural services are relatively weak,and the social forces such as voluntary organizations and social work organizations are limited by their own development,and their participation ability is limited,at the same time,the public trust also affects the participation of social forces;fourth,weak supervision and evaluation,although the former community public cultural services have supervision and evaluation,but the results of supervision and evaluation are not used enough,resulting in inadequate supervision in the process of service supply.On the other hand,we should understand the current public cultural needs and changes of community residents in the survey.The public cultural needs of community residents have changed,but their awareness of active participation is insufficient.With the improvement of material living standards,community residents have produced higher level,diversified and personalized cultural needs,but their awareness of demand expression and active participation needs to be improved.Secondly,The insufficiency of the existing supply mode and the changing trend of public demand can clarify the development trend of the supply mode of community public cultural services,and also indicate the necessity of building an intelligent supply mode.Thirdly,the feasibility of building an intelligent supply model of community public cultural services is analyzed from three aspects.First,using scientific theory to analyze the theoretical feasibility of building an intelligent supply model of community public cultural services;second,learning from the experience of developed countries in public cultural services,by drawing on the advanced supply concepts and methods of countries with different supply modes,especially the application of modern information technology such as big data in France,the feasibility of this model in China is analyzed;third,through interviews with relevant units and departments of public cultural service supply in urban communities of Chongqing,we can understand the current situation of the application of modern information technology in public cultural service in China,and draw lessons from the experience of Shanghai,Chengdu and Chongqing in using modern information technology such as big data and Internet of Things in community public cultural service,so as to analyze further integrate and optimize the feasibility of the two.Finally,on the basis of feasibility,the intelligent supply mode of community public cultural services should be constructed from four aspects.Firstly,the basic idea of the intelligent supply mode of community public cultural service is defined,aiming at improving the supply efficiency of community public cultural service,aiming at meeting the higher-level,diversified and personalized cultural needs of urban community residents,and guiding the construction and operation of the mode with the idea;secondly,to determine the elements of the intelligent supply mode of community public cultural services,integrate the resources of multiple suppliers and build the framework of the new supply mode;thirdly,to design the operation mechanism of the intelligent supply mode of community public cultural services,endow the operation context with the new supply mode,accurately identify the cultural needs of the public,and at the same time provide modern and diversified community public cultural services;fourthly,we should improve the supporting mechanism of the new supply model to ensure the smooth construction and operation of the new model.Under the background of promoting the modernization of national governance system and governance capacity,the government should break away from the traditional supply thinking,make full use of modern information technology such as Internet and big data,guide social forces to jointly establish and improve the intelligent supply mode of community public cultural services,improve the supply efficiency of community public cultural services,and let more public share the achievements of reform and comprehensively enhance the cultural literacy and cultural self-confidence.