Research On Visual Image Design Of Handmade Salt In Heijing Ancient Town Of Lufeng Yunnan

As one of the nine ancient dian Wells in yunnan province,handiwork salt in heijing ancient town ranks the first among the nine ancient dian Wells in terms of salt quality.As early as the han and tang dynasties,it had become the imperial tribute salt and reached its peak in the Ming and qing dynasties.The rich historical and cultural roots of handmade salt had a profound impact on heijing ancient town.However,with the progress and development of modern society,the economic benefits of handmade salt were impacted by the contemporary market mechanism,and the mining conditions and processing methods were greatly changed,resulting in the gradual decline of economic benefits.As the crystallization of the wisdom and sweat of the laboring people in heijing ancient town,handmade salt is the product and epitome of the history and culture of heijing ancient town.As a cultural symbol of local humanity and history,it should be widely concerned and spread.Therefore,the author with black hole manual salt for this topic research,the manual salt as a carrier of information transmission,from the perspective of visual communication design major,with black hole town folk manual salt culture and ancient attractions information elements such as manual salt product visual image design,through the logo design,packaging design,advertising design and tourism product design to complete black town manual salt well visual image packaging,so as to shape the brand image of the black hole town manual salt,promote the spread of the black hole manual salt culture and spread.This paper consists of an introduction and five other chapters.The introduction discusses the purpose and significance of the research,the background and current situation of the research,the research methods,the key points and the innovation points.In chapter one and two,the author mainly expounds the historical and cultural background of handmade salt in heijing ancient town,and analyzes the development status of handmade salt accordingly.Chapter three mainly describes the process of visual image design with handmade salt as the carrier and discusses the influence of the design.Chapter 4 and chapter 5 are the focus and central ring of this research.The author studies the strategy and method of visual image design of handcrafted salt in kuroi,and clearly analyzes and explains the link of visual image design of handcrafted salt.In the practical part of the design scheme,the author presents the specific visual image scheme of black well handcrafted salt according to the design elements and presentation methods sorted out in chapter 4.Finally,in the conclusion part,the author summarizes and summarizes the research content of this topic,and puts forward personal Suggestions and opinions through the research content,and makes the outlook combined with this research.