Study On The Development Optimization Of Jurassic Town In Lufeng,yunnan Province Based On Fossil Heritage Tourism

Fossil paleontology is the most important cultural and natural heritage of mankind,which has a very important scientific value.Heritage tourism is also the main tool and the most effective promotion channel for human to carry out scientific research on fossil heritage conservation and sustainable development.Dinosaurs are one of the most common paleontological fossils.China has a rich variety of dinosaur fossils and a wide distribution,and is one of the countries with the richest variety of dinosaur fossils in the world.The study of the origin,evolution,distribution and extinction of dinosaurs has been a hot topic of global attention,and every time a new dinosaur appears,it receives the attention of major international news organizations.Dinosaurs have also become a major attraction in the tourism industry.Selecting dinosaur sites to develop and build dinosaur theme parks is a wise move to preserve fossil heritage.In recent years,Lufeng City has made use of the Yunnan Lufeng Dinosaur National Geological Park and Lufeng Dinosaur Valley and other tourist attractions to build a first-class Chinese and internationally renowned Jurassic Town of Yunnan Lufeng with dinosaur culture,Yi culture,hot spring recreation,leisure vacation and leisure shopping.Through this large-scale domestic dinosaur fossil resort town,people can reacquaint themselves with the origin of the earth,understand our dinosaurs,and get closer to the truth about dinosaurs to provide a good environment.From the perspective of fossil heritage tourism,this paper combines the successes and failures of the cultural conservation and innovation practices of Jurassic Town in Lufeng City,Yunnan Province,with strategic management theories to promote the development of fossil heritage tourism and optimize the fossil heritage tourism model,in order to provide relevant reference and reference for the study of fossil heritage tourism town.This thesis consists of six main chapters.Chapter 1 is the introduction.It focuses on the background of the selected topic and the significance of the research;reviews the literature on the research results of fossil heritage tourism and special towns at home and abroad;identifies the key contents,research methods and technical lines of the research.Chapter 2 is a study of related concepts.The concepts of fossil heritage,fossil heritage tourism,strategic management,and characteristic tourism town are defined;the geographic basis of tourism culture,competitive strategy of tourism enterprises and other tourism culture related theories required for the study are explored.The third chapter is an analysis of the current situation of the study area.In the study area location of the history,natural environment,social and human situation and other background analysis;the study area location of the tourism environment,the status of tourism resources,the basic types of tourism resources,etc.,to sort out and evaluate;the study area tourism development status;at the same time,using SWOT analysis method,the current situation of tourism in Lufeng Jurassic town analysis,and analysis and research Lufeng The SWOT analysis method is also used to analyze the current situation of tourism in Jurassic Town of Lufeng,and analyze the advantages of tourism development in Jurassic Town of Lufeng,and propose corresponding development strategies suitable for the development of Jurassic Town to promote the healthy and sustainable development of tourism in Jurassic Town of Lufeng.Chapter 4 is an empirical study.Through empirical research methods such as interview method and questionnaire survey method,interviews and research were conducted on the basic situation of the study area,tourists’ tourism intention,etc.Through the analysis of questionnaire survey data,the problems of Jurassic Town tourism development were identified.Chapter 5proposes the development strategy objectives,development strategy choices and how to realize the development strategy for the study area with regard to the development of heritage tourism in the study area.Chapter 6 concludes the study.From the perspective of "fossil heritage",this paper uses SWOT analysis to systematically analyze the current situation of Jurassic town tourism development,objectively and accurately identify the problems in the development of Jurassic town,use the interview method and questionnaire analysis method,based on the development requirements of tourism in Lufeng City,theory and practice,and explore the problems in the development of Jurassic town tourism.Based on the development requirements of tourism in Lufeng City,we propose some strategic development suggestions for Jurassic town tourism by combining theory with practice.