Research On The Development Of Festivals-Special Event Tourism In Gansu Province

Gansu Province,as one of the important birthplaces of the Chinese nation and Chinese civilization,spans 1655 km from east to west,and naturally forms the Hexi Corridor,which is of great strategic significance in the construction of the Silk Road Economic Belt.Gansu Province has trade relations with many countries along the Silk Road Economic Belt.Therefore,the healthy development of festival tourism in Gansu Province can not only promote the development of local economy,but also establish a good image of China in the international tourism market,which has a positive role in promoting the "going out" of Chinese culture.However,as far as the current development situation is concerned,there is still much room for improvement in the development of festival tourism in Gansu Province.It is in this context that the research on the development of festival tourism in Gansu Province has its practical significance.The first chapter is the introduction,which mainly introduces the research background of this paper and the significance of this topic.It also combs and analyses the research status of festival tourism at home and abroad,and clarifies the research content and methods of this paper.The second chapter mainly through the development of festival tourism in Gansu Province in recent years and the impact of Dunhuang Xing Silk Road International Tourism Festival on Gansu tourism industry;the types of festival tourism activities in Gansu Province;the spatial and temporal distribution of festival tourism activities in Gansu Province;the hardware facilities of festival tourism in Gansu Province;and According to the characteristics of Gansu’s festival tourism development,its traditional tourist market is based on the pluralistic cultural resources,such as grotto culture,Islamic culture,Buddhist culture,Qin culture,ancestor culture,sacrificial culture and Three Kingdoms culture.The third chapter mainly analyses the feasibility of the development of festival tourism in Gansu Province,mainly from the protection and inheritance of traditional culture,the promotion of Gansu’s urban cultural image,the development of Gansu’s economy and society,the development of Gansu’s cultural tourism,and the creation of good benefits for Gansu Province.The social and cultural benefits brought by the development of festival tourism in Gansu Province and the feasibility of the development of festival tourism are analyzed.Chapter 4 analyses theproblems in the development of festival tourism in Gansu Province,including the cultivation of festival tourism brand in Gansu Province,the mobilization of the enthusiasm of the participants in festival tourism in Gansu Province,the connotation of festival tourism culture in Gansu Province,and the accessibility of the hosting places of festival tourism in Gansu Province.Analysis of the role of festival tourism in Gansu Province;Analysis of the season of festival tourism in Gansu Province.Finally,the fifth chapter puts forward some ideas which are in line with the development of festival tourism in Gansu Province through the characteristics and problems of the development of festival tourism.First of all,we should put forward the development mode of festival tourism in Gansu from the following three aspects: the opportunities brought by cultural self-confidence and cultural consciousness,the orientation of the development of festival tourism in Gansu,the positive impact of the "one belt road initiative" on Gansu’s festival tourism,and the integration of festival tourism into its development and construction.The countermeasures for the development of festival tourism in Gansu Province are as follows: Firstly,it is necessary to define the target orientation,source orientation,theme orientation,including brand,characteristics and content orientation in the development of festival tourism in Gansu Province,which should be consistent with the city’s tourism image and reflect the elements of the city’s tourism image.Secondly,we should attach importance to the experience of tourists and local residents,mobilize emotions and dig deep into the local cultural connotations related to festivals.Thirdly,Festival and event tourism activities should be innovated continuously,and it is necessary to improve the planning and preparation objectives of local festival and event tourism activities.Fourthly,we should improve the current Festival Tourism Organization and management system,and form a multi-subject joint management model of "local residents-tourism cultural enterprises-government".Fifth,through standardizing the commercial service system and festival tourism service system of food,housing,transportation,tourism,shopping,entertainment and other industries in various regions of Gansu Province,we can promote the development of festival tourism in Gansu Province.Sixthly,with the help of tourism flow,capital flow and information flow brought by Festival tourism,the "festival plus" linkage effect will be formed,and the integration of festival and urban development planning,festivals and festivals,festivals and scenic spots,festivals and resources,festivals and rural tourism will be formed,so as to enrich the connotation of festival tourism and improve the popularity and influence of festival tourism activities.Seventh,efforts should be made to build up the brand of festival tourism in Gansu Province,establish brand concept,formulate brand strategy and publicize festival tourism well before the festival tourism activities are held.