Research On The Development Strategy Of Sun Tzu Cultural Tourism Resources In Guangrao County,Shandong Province

Nowadays,with the rapid development of social economy,people’s quality of life has been greatly improved,and their spiritual needs tend to diversify.Cultural tourism emerges at the right time.As a tourism mode with unique cultural connotation,cultural tourism will be one of the industries with the greatest development potential in the future.How to develop and utilize cultural tourism resources reasonably,put forward the development strategy of cultural tourism resources,and realize the sustainable development of cultural tourism resources,has been the focus of academic attention.Guangrao County has profound historical and cultural connotations.Among them,Sun Tzu Culture is a business card of the region’s history and culture.Sun Tzu’s cultural tourism resources are abundant and have unique resource advantages.However,the development of Sun Tzu’s cultural tourism in Guangrao County started relatively late and developed slowly.In the process of its development,there are relatively single development subjects,extremely scarce professionals,inadequate cultural connotations and cultural connotations.The problems of insufficient depth of experience,weak competitiveness of tourism routes,low awareness of cultural brand,insufficient investment insufficient overall publicity,etc.,have resulted in the failure to highlight the unique cultural characteristics and to give full play to the advantages of resources.Therefore,under the background of building the overall pattern and strategy of global tourism,strengthening the research on the development of Sun Tzu’s cultural tourism resources has very important significance,it will accelerate the integration of Sun Tzu’s cultural tourism resources,give full play to the advantages of resources and highlight cultural characteristics,and promote the construction of local landmark culture,build local cultural brands,enhance the cultural competitiveness of county areas,and realize the sustainable development of Sun Tzu’s cultural tourism.Through the elaboration of public governance theory,sustainable development theory and the definition of S un Tzu’s culture,cultural tourism,cultural tourism resources and other related concepts,this paper lays a solid theoretical foundation for the development strategy research of Sun Tzu’s cultural tourism resources.This paper used the methods of literature research,theoretical research and applied research,field research and interdisciplinary research.Based on the sustainable development of Sun Tzu’s cultural tourism resources as the basic principle and ultimate goal,this paper systematically combs and classifies the Sun Tzu’s cultural tourism resources in Guangrao County according to the classification criteria of national tourism resources.Based on SWOT-PEST analysis method,the macro-background and micro-environment of Sun Tzu’s cultural tourism resources development in Guangrao County are deeply analyzed.In view of a series of problems existing in the current development,from the four dimensions of management,product development,brand building and financing promotion,this paper puts forward a more excellent strategy for the development of Sun Tzu’s cultural tourism resources than at present,which makes Guangrao County have a strong competitiveness in the increasingly fierce development of Sun Tzu’s cultural tourism resources everywhere.