On The Application Of The Design Idea Of "Materials And Craftsmanship" In Contemporary Book Binding Design

With the rapid development of the economy,people’s consumption levels are also constantly improving.As the shortage of material alleviated in the last century,the public began to focus on cultural consumption and spiritual consumption.Such a shift in consumer attitudes and behaviors is reflected in all areas of today’s commercial consumption,and there is also a clear display in the field of book consumption.Consumers are not just satisfied with the reading function of books,so more people set further requirements for the binding design of books,and many consumers pay great attention to the artistic beauty in book binding.As early as in the Spring and Autumn Period and the Warring States Period,a technical literature named "Kao Gong Ji"which is on many arts and crafts and handicraft production techniques in the pre-Qin period,when it was mentioned that "the sky is sometimes,the earth is gas,the material is beautiful,and the crafting is skillful." Together with the four,then you can be good." The words "material beauty" and "crafting skill"proposed in this sentence are very incisive in understanding the core of book design.The so-called "material beauty" refers to the beauty and exquisiteness of the material of the object,including the beauty of the texture of the material,the beauty of the form,and the beauty of the color.The so-called "crafting skill" refers to the exquisite,precise and skillful craftsmanship of the craftsmanship,including the texture performance,shape performance and color performance of the craft production."Kao Gong Ji" records a large number of artifacts,including their shape characteristics,production process,design concept and various points about the manufacture of utensils.In fact,the essence is always around the utensils for human practicality and the use of utensils,considering the angle of its own.Therefore,the "materials and craftsmanship" emphasized in the ancient book "Kao Gong Ji" and the human-centered creation concept still has high reference value in the field of book binding design in the current era.The starting point of this thesis is the aesthetic thoughts and design concepts contained in "Materials and Craftsmanship".It emphasizes that bookbinding designers can only reflect the culture and beauty of book binding design in essence by fully absorbing the traditional Chinese culture.The purpose of this thesis is to realize the effective inheritance of the long-standing traditional Chinese culture through the in-depth exploration of the central idea of the ancient book "Kao Gong Ji",and it is also possible to further and specifically target the modern art of book design.Interpretation andresearch of angles.