Research On The Influencing Factors Of The Cultural Communication Of "Bereavement" Among Young People

Since 2016,a series of pessimistic and decadent "bereavement" cultural words,emojis and animated characters such as Mge you is paralyzed","feel my body is hollowing out","I am almost a salted fish","sad frog","horse man bojack","bobby hill"and "buddhist youth" have been highly popular among young people.What are the causes of the "bereavement" culture?Why can "bereavement" culture be warmly sought after by young people in a short time?With these two questions in mind,this paper studies the factors influencing the cultural communication of "loss" among young people,which is of great significance for understanding the phenomenon of cultural communication of "loss" and exploring the psychological and behavioral trends of young people.This paper according to the existing literature,the influence of different researchers to explore the spread of the "bereavement" youth group culture factors,through the literature review made seven main factors:social pressure,social media,foreign eulture,business marketing,youth groups of defensive pessimism psychological pursuit of innovative things,youth groups,youth groups seeking psychological identity.Among them,the first four factors are the influencing factors extracted from the external environment of the cultural communication of "bereavement",which are summarized as external factors in this paper,and the last three factors are the influencing factors extracted from the psyphological status of the youth group,which are summarized as internal factors in this paper.Then,after putting forward the research hypothesis of seven major factors influencing the cultural communication of"bereavement",a hypothesized model reflecting the relationship between the seven factors and the cultural communication of "bereavement"was designed,questiornaires were issued,daia were collected and samples were analyzed.Finally,through descriptive statistical analysis,reliability and validity test,correlation analysis and multiple regression analysis,the research conclusions are drawn.Study found that,in addition to business marketing factors,social pressure,social media,foreign culture factors,youth groups of defensive pessimism psychological factors pursuit of innovative things,youth groups and youth groups seeking identity psychological factors are "bereavement" youth group culture have a significant positive impact.Based on these results,this paper discusses the influencing factors of the cultural communication of "bereavement" among young people.From the perspective of external factors,the high housing prices and fierce market competition make the youth group bear great pressure;Social media provides a platform and technical support for the cultural communication of "bereavement";The spread of foreign culture makes young people contact with the decadent and despairing "bereavement" culture.From the perspective of internal factors,young people set the minimum standards for themselves and lower their own and others’ expectations for them,which will influence their behaviors of"bereavement" cultural communication.Young people’s pursuit of innovative things makes them keen on creating "bereavement" cultural sentences and emojis.The desire of young people to seek social recognition of their personal identity leads them to spread the culture of "bereavement".