Funeral Culture And Its Communication Research

From mid-2016 to 2017,starting from a single network hotspot event and transmitted by various types of social networking platforms,the Sang Culture emerged and its impact on the population spread explosively and grew exponentially.The Sang Culture,initialized as the preferences and attitudes of a particular group of people,has become a cultural phenomenon.The Sang Culture is in vogue on the Internet and has strong penetration and influence.It has deeply influenced the way of thinking and behavior of a group of young people,which is a typical example of contemporary youth subculture.Its popularity suggests the living state and psychological state of contemporary Internet users,especially those represented by young people,reflecting the transformation and evolution of society,culture,and symbols in the new historical period.Based on all of these,the author studies Sang Culture from several aspects,which are the source and the actual performance,the characteristics and transmission paths,the impact and the future,respectively.Putting the Sang Culture under the perspective of communication and subcultures,the author uses text analysis,semi-structured interviews,and participatory observation to analyze three typical cases-"Ge You Lie" expression packs,Sang teas marketing and "a little bit negative energy every day" fan base,in order to study the Sang Culture in the view of production,dissemination,causes,impacts,and future,The first chapter mainly investigates the origin and manifestation of Sang Culture.The second chapter mainly explores the stylistic features and the transmission route of Sang Culture.The third chapter focuses on the analysis of the influence of Sang Culture and the prediction of the development.This paper argues the cause of the prevalence of Sang Culture and analyzes its impact on society and young people.Based on the analysis,the future trend of Sang Culture is predicted.