Analysis Of User’s Emotional Experience And Pain Points Of Chinese Traditional Culture Online Game Based On Online Comments

Chinese traditional culture online game is a new driving force to develop the traditional culture,and it is the magic weapon to spread Chinese traditional culture to the outside world,which strengthens the cultural construction of soft power.However,there are some shortcomings in Chinese traditional culture online games,such as serious homogeneity,low quality and lack of core competitiveness.User’s emotional experience and pain points are closely related to the user’s game behavior in games.The most important intention for users of playing the game is to obtain pleasant emotional experience.User’s pain points named "Ashi Point",which is the core demand that users are most concerned about.Therefore,in order to deeply optimizing game design,improving user’s stickiness and advancing the influence of the game,and enhancing the integration of culture and games,it is necessary to understand user’s emotional experience and excavation and solution user’s pain points in Chinese traditional culture online game.Numerous online game comments written by the game users are their most intuitive expression and attitude towards the game,which can be used as significant feedback to analyze the user’s emotional experience and pain points of Chinese traditional culture online game.Based on the above considerations,the case study 1 has adopted the Scrapy framework to crawl online comments of three phenomenological Chinese traditional culture online game named "Honour of kings","Fantasy Westward Journey" and "Wendao" from "9you website" and "dangle website".It has adopted sentiment analysis technique based on domain dictionary of online comments,and explored the characteristics of user emotional experience on Chinese traditional culture online game.Based on the case study 1,the case study 2 has continued to adopt the user’s pain points analysis model based on emotional computation of online comments to explore the user’s pain points of Chinese traditional culture online game.Based on the above two studies,the main conclusions are as follows:(1)There are eight attributes most concerned by users of Chinese traditional culture online game,including five attributes related to traditional Chinese culture elements,which named story,character,audio-visual,scene map and play method,and three attributes not related to traditional Chinese culture elements,which named operation performance,wealth value and time.(2)There are more positive comments in terms of scene maps,audio-visual,operation performance and time attributes of three games.There are more neutral comments in terms of splay method and wealth attribute of three games.In story attributes,"Honour of kings" has the largest number of neutral comments,Fantasy Westward Journey" has no difference in the number of three kinds of comments,and "Wendao" has the largest number of negative comments.(3)In Chinese traditional culture online games,the attributes of character,audio-visual and time give users a strong positive emotional experience.Meanwhile,the attributes of play method,scene map and operation performance give users a positive emotional experience,which shows a lower emotional experience level.Moreover,the attributes of story and wealth value give users a negative emotional experience.Besides,"Honour of kings" is a typical game,which give users the strongest positive emotional experience in terms of stories,personalities,wealth values and time attributes."Fantasy Westward Journey" is a typical game,which give users the strongest positive emotional experience in termis of operation performance and play method attributes."Wendao." is a typical game,which give users the strongest positive emotional experience in terms of audio-visual and play method attributes.(4)It is concluded that story line,scene map and wealth value attributes are user’s pain points of Chinese traditional culture online game,while scene maps have a high degree of "pain",which is similar to pain points.Among them,the attribute of scene map is the biggest user’s pain points in "Honour of kings".The attribute of scene map is the biggest user’s pain points in "Honour of kings"and "Wendao".The study results will enrich the application scope of user’s emotional experience and pain points,which provides reference for optimizing game design and improving the marketing strategy of Chinese traditional culture online games.