Studies Of Western Festivals In China

The western festival,which is represented by "Christmas Day" and "Valentine’s Day",is increasingly popular in China.The paper reviewed the origin,the symbols and the road map of these festivals to China.Analyzed the process of localization of symbols of western festivals occurred in China according to Semiotics theory.Elaborated that: with the consumer society develops,some western festivals showing the performance of economic and Carnival,behind this phenomenon is a huge demand for cultural consumption in consumer society,and the joint effort of commercial marketing and mass media.The paper analyzed the western culture brought in by western festivals and the enlightenment to people:the deep reason of Western festivals’ popular is the social transformation,Chinese traditional Festivals are established in the farming civilization,this is the basis of festival ceremony and symbol system,while these are no longer suitable for contemporary society.The modern festival system should satisfy people’s demand for modern spiritual and cultural consumption.And the western festival could be the formation of China’s original festival culture system.To construct the modern festival culture,people should take a rational attitude towards the western festival,guide the carnival of festival properly,be open mind and inclusive to foreign culture,make full use of foreign festivals to enrich the Chinese traditional festival system.At the same time,dig the cultural connotation of traditional festivals,and pay attention to the activation and reconstruction of traditional festival symbols.