Research On Policy Implementation Of Chongqing Cultural Industry Based On Smith Model

With the rapid development of economy and the increasingly intensified market competition,cultural industry,as a product of cultural resources under the market-oriented economy,has great comprehensive benefits for the development of social economy.Promoting the prosperity and development of the cultural industry is not only conducive to enriching the people’s spiritual and cultural life,but also the only way to achieve market prosperity under the new period.In recent years,Chongqing municipal party committee and government actively seized the rare development opportunity of "One Belt And One Road" and Yangtze river economic belt,implemented the policy of "strengthening the city with culture",promoted the cross-boundary development of cultural industry and social and economic fields,and committed to develop cultural industry as a new pillar industry in the region.As an emerging industry under the leadership of the government,the development of cultural industry needs not only the support and support of relevant policies,but also the strict implementation and concrete implementation of relevant policies.This paper takes Chongqing cultural industry policy implementation present situation as the research object,using literature study and in-depth interview method and model analysis,selection of Smith policy implementation theory model as the analysis framework,respectively from the idealized policy,actuators,target groups,the policy environment the four elements,to delve into the present situation and problems of Chongqing cultural industry policy,summarizes the effect of the policy implementation,analysis in the process of cultural industry policy implementation of further analyze causes,combined with the actual situation in Chongqing,the improvement of the corresponding Suggestions and measures are put forward finally.This paper is divided into seven chapters: chapter one is the introduction.This paper mainly introduces the research background and significance,current research status at home and abroad,main research content,research methods and research ideas adopted,and possible innovation points;The second chapter is the definition of related concepts and theoretical model analysis.This part firstly defines the concepts related to cultural industry,cultural industry policy and policy implementation,and then introduces the analytical framework adopted in this paper,namely the basic elements of Smith’s policy implementation process model,the interrelationship between various elements and the applicability of this model in this paper.The third chapter is the general situation of Chongqing cultural industry policy implementation.This part sorts out relevant policy documents on promoting the development of cultural industry at the national level and at the municipal level in Chongqing,and then analyzes the executive agencies,target groups and the general situation of policy implementation environment.The fourth chapter is the effect and deficiency of Chongqing cultural industry policy implementation.This chapter summarizes the achievements of Chongqing cultural industry policy implementation and summarizes the existing deficiencies;The fifth chapter analyzes the influencing factors of Chongqing cultural industry policy.This chapter analyzes the causes of the existing problems in the implementation of cultural industry policies in Chongqing from the perspectives of policies,executing agencies,target groups and policy environment.The sixth chapter is the countermeasures and Suggestions for improving the policy implementation of Chongqing cultural industry.Based on the actual situation of Chongqing,this part puts forward corresponding countermeasures and Suggestions on how to improve the implementation of the cultural industry policy according to the existing problems.The seventh chapter is the conclusion and prospect.As the last part of this research,this chapter summarizes this research and prospects the development of the research on the implementation of cultural industry policy.