Visual Presentation Of Vaporwave Music From The Perpective Of Youth Subculture

In the past ten years,the youth subculture with the new Internet media has emerged.The vaporwave art movement began around 2010.It was first spread in the form of online music,and then quickly spread to various fields such as clothing,advertising,and visual design.And with the help of new media forces to form a network-based visual culture trend.The author puts the visual presentation of vaporwave music into the context of youth subculture.From the perspective of visual symbols,the author focuses on the "self-built" of the current youth subculture group and the network visual presentation of vaporwave music.Analyze the origin,development path,media carrier,communication status,value orientation and future trend of the phenomenon of vaporwave music visualization.Through the case analysis,the main manifestations of electronic music cover,music MV,music performance posters and the generalization of visual paradigm in vaporwave music visualization are analyzed.Analyze the new meaning of the music and culture behind the vaporwave visual symbol in the visual presentation,and further summarize the rebellious,retro,surreal,psychedelic and other emotions conveyed in the visual presentation of the vaporwave music feature.Finally,the paper analyzes the visual presentation of vaporwave music from the values of society,culture and art,subverts the traditional paradigm of visual design,interprets the rebellious spirit of youth subculture in the new era,and integrates the two artistic forms of music and vision.Together,they have become the “ symbolic ”landscape of the young people of the era who understand the current culture and express themselves.