Research On The Application Of The Brand Image Design Of "No Fun" Based On Vaporwave

With the development of new media technology,user interaction and experience are increasingly valued.As a music genre and visual art,Vaporwave was born in this background and gradually entered the public view.As a network subculture art,the Vaporwave has won the love of a large number of young people by virtue of its visual presentation,and has brought people extraordinary feelings through its retro nostalgia and hallucinatory distortion characteristics.Subsequently,Vaporwave began to expand from virtual space to real applications.In this paper,the gift brand "No Fun" is designed to explore the practical strategy of applying Vaporwave art to brand design,and provide reference basis for the subsequent domestic brand image design.This paper carries out research and practice from four aspects.First of all,integrate the existing information about Vaporwave art and brand image design,and then put forward corresponding development strategies based on the basic status quo;Secondly,it summarizes the visual expression of Vaporwave in design,and analyzes the aesthetic,commercial and emotional value of Vaporwave style in brand image design;Thirdly,investigate and study the current situation of the brand of No Fun,and put forward corresponding design strategies based on the above research results;Finally,combining the above research,the Vaporwave style will be integrated into the brand image design of the graduation work "No Fun",giving it new visual expression and cultural connotation,and finally achieving the purpose of improving its brand value and communication power.