Aesthetic Study Of The Gourmet Documentary Once Upon A Bite

The gourmet documentary Once Upon a Bite immediately aroused the enthusiastic response of the audience.The reason for its popularity is largely related to the exploration of the aesthetics of the documentary.In terms of aesthetic taste,Once Upon a Bite not only presents the simple,plain and practical aesthetic preferences of ordinary laborers,but also presents the refined,personalized,and aesthetic tastes of middle-class people.The daily life of multiple ethnic groups within the scope was photographed,showing the aesthetic tendencies of different ethnic groups.The diversity of aesthetic subjects and objects contributes to the diversity of aesthetic tastes.Once Upon a Bite respects the diversity of aesthetic tastes and presents different people’s preferences and pursuits beauty from various aspects.In terms of aesthetic ideals,Once Upon a Bite pursues three extreme forms of beauty.First of all,the pursuit of real beauty.The documentary starts from objective reality and artistic reality.It shoots real people,foods,and scenes in real life,and makes the subjective selection of these shooting materials.It uses long-shot shooting techniques to treat these objective and true content.Secondly,seeking the beauty of moral goodness,which is mainly reflected in the documentary’s practice of traditional virtues such as Loving child,Respecting teacher,Diligent and Thrifty.Finally,the documentary is still pursuing the beauty of Harmony and longing for the harmony between people and nature.In the application of artistic methods,Once Upon a Bite has its characteristics and highlights in audiovisual language and narrative style.First of all,the documentary created visual aesthetics by designing pictures,focusing on light,carefully selected the main color of the film,and pioneered many perspectives and close-ups.Secondly,the combination of sounds is used to construct the aesthetic sense of hearing,the music is used to express the theme,rendering the atmosphere,showing the identity of the characters,and reflecting the local characteristics,supplement the description of the screen content with commentary,and increase the authenticity of the documentary with sound.Finally,in the narrative way,we strive to meet the audience’s aesthetic expectations,using civilian narrative methods to objectively and equally record the lives of ordinary workers,and giving these marginal people great humanistic care,using story-based narrative methods to ensure authenticity.Focusing on characterization and plot design,and strive to make the characters and stories in the documentary more attractive.In addition,Once Upon a Bite has also made some explorations in the aspects of creative technology,creative vision,and communication.For example,applying cutting-edge photography techniques such as Hyper-microscopic photography,micro photography,and aerial photography to documentaries,and puts its creative vision on a global scale,bringing some new viewing experiences to audiences.In terms of communication strategy,Once Upon a Bite mainly uses the new media platform as the main battlefield,and then leverages the power of traditional media to achieve a good communication effect.On the road to commercialization,the documentary actively cooperates with brand owners to create derivative products to form a brand effect and marketing industry chain.The explorations and attempts of Once Upon a Bite in artistic aesthetics,creative technology and vision,and communication strategies are of great significance.They have promoted the success of the documentary and created a new development path for gourmet documentaries.